Apple introduced within the scope of WWDC 2025 iOS 26especially Live translation, Call Waiting Help And Call Screening new features such as. Immediately after the presentation of these features, Google has released an ad reminding that these functions have been present on pixel phones for a long time. This short video, which is published under the title of Talk The Talking Phones Podcast ,, includes reference directly to Apple’s announcements.
The video shows a cynical approach to Apple through a dialogue between an iPhone and Pixel 9 Pro. The iPhone, “We introduced live translation for messages,” Pixel replied, “We presented it four years ago,” the iPhone replied. It is emphasized that the following calls came to pixel devices in 2020. Pixel says that the call screening function has been used since 2018 in the following sections of the video and leaves the iPhone in front of him.
Google’s move emphasizes that the systems that can translate not only through written messages but also in voice talks have been implemented on Android side for a long time. Call Screening Thanks to the feature, users can learn from who they come from the calls without answering. Hold Assist The function shows how long the person has or even remains while calling the calls and warns with a notification when appropriate. Although these functions enter the Apple ecosystem with iOS 26, users are accustomed to these systems on Android.
Samsung also made references similar to Apple during wwdc25
Samsung made comments on Apple by sharing the US -based X account while the event was going on. One of the company’s posts included “Have you just started live translations? Welcome”. In another share, “Is it coming to your artificial intelligence watch? Ours already knows how tired you are,” said the Galaxy Watch models were made. In addition, a sharing for a glass -looking user interface design caused controversy on social media due to its reminder of Windows Vista.
Google’s commercial video was first released on Youtube and soon reached tens of thousands of monitoring. The same video was then shared on the X platform and various comparisons were made between Android and Apple users in the comments section. This topic was opened in forums like Reddit and discussions based on user experiences were continued. Some of the users argued that the features introduced by Apple are late, while others continue to rely on Apple’s application quality.
In addition, the timing of the advertisement was remarkable. Apple’s publication during the great promotional event is a direct response. Moreover, such comparative campaigns clearly show which points of product and software competition between technology companies have reached. Manufacturers such as Google and Samsung are in an effort to differentiate, especially by reacting to Apple’s emphasis on the emphasis on the emphasis on Apple.
In addition to all these, Apple’s iOS 26 will be understood more clearly in the future when it integrates the functions of the iOS 26 into its own system. Especially complex infrastructures such as live translation can reveal performance differences not only in promotion but also in real use. For this reason, beyond Google’s humorous approach, users are expected to choose according to which system works more decisively in the long run.
Apple’s delayed features show that the technological differences between ecosystems should be handled not only at the software level, but also with hardware and services. Google and Samsung’s moves are presented planned to convert these differences in their favor. It is a question of how Apple will respond to it and how to improve similar functions in the future.