Artificial intelligence -backed summaries, which Google has recently integrated into search results, is seriously questioned by publishers in Europe. Especially news sites and independent media platforms argue that they have lost their number and income due to this application. In the official complaint transmitted to the European Commission, these summaries presented by Google have benefited from the web content in an unjust way. The complaint was made by the alliance of independent publishers.
The group says that Google uses the contents in artificial intelligence summaries without permission, and this poses a long -term threat to publishers. The fact that these summaries appear directly as a result of the search reduces users’ orientation to relevant websites. Thus, both traffic falls and advertising revenues are adversely affected. Google does not accept these criticisms by arguing that it increases the user experience.
Google weakened control about the contents of publishers
Another issue that publishers draw attention is that there is no exit option from the system. Publishers, who do not want their content to be used in summary, have to leave the whole search series completely. This is far from offering a reasonable choice to content owners. However, Google has not made a public statement stating that it takes into account this criticism.
Google officials suggest that AI OverViews has enriched users’ search experience. The company argues that people now ask more and more detailed questions, which contributes to the discovery of content. But publishers think that this approach only serves the platform’s own interests. Moreover, Google said that traffic data is incomplete, and emphasizes that the only reason for the decreases is that the AI summary is not AI.
However, especially in the European market, the monopolistic behavior in the digital field against Google is not new. Previously, serious investigations were initiated on the grounds of advertising technologies and data use and billions of euros were fined. With this new complaint, the possibility of artificial intelligence -based services will be subject to a similar examination. It is not yet clear how the EU authorities will respond to this complaint.
The relations between digital platforms and content producers within the European Union become increasingly complex. While publishers demand more control over their content, giant platforms like Google claim that they offer user -oriented service. This tense structure brings new regulations and content licensing policies to the agenda. Especially how the content is used in artificial intelligence models is more discussed.
In addition to all these, the legal dimensions of such technological developments gain importance. It is frequently questioned to how much it respect the copyrights in the process of production and distribution of artificial intelligence systems. Publishers in Europe are uncomfortable with the use of texts with their own production in commercial models. This puts pressure on companies like Google to adopt more transparent policies.
But not only publishers, but also independent content producers and academic circles, bring similar complaints to the agenda. It is argued that the parties that endure the production cost of the content cannot benefit from the value of this content sufficiently. For this reason, more protective legal grounds are requested against new platforms. The steps that the EU will take in this regard have the potential to create a global peer on a global scale.
In addition, the change in user behavior should not be ignored. Many users now prefer to reach the response, which reduces the orientation to detailed content. This can directly affect the quality of journalism and income models. The new search experience shaped by artificial intelligence makes it easier to access information, but makes the sustainability of information producers difficult.