Google has begun to use artificial intelligence -supported new vehicles to improve the online shopping experience. The new shopping features introduced by the company aims to facilitate the work of users looking for clothes and makeup products.
Vision Match: Experience to search for clothes with artificial intelligence
Vision Match, which Google first presented as an experiment under the roof of Google Labs, is now being moved to the mainstream. This feature, which is offered to test users in 2023, helps users to find the most suitable products by describing the outfit with words. In a sense, this feature, which can also be defined as “visual supported Google Search”, creates a bridge between the recipes of users and real products using the visuals produced by artificial intelligence.
For example, if you want to describe a dress that you see and like on the street, you can write a detailed description of Vision Match such as “big daisy -colored midi dress”. Google’s Gemini Artificial Intelligence Model will produce appropriate visuals in line with this recipe and users will be directed to the stores where the related clothes are offered for sale by choosing the nearest match.
Vision Match can currently only be used on smartphones. To access this feature, Google can search for any outfit and appeared in the search results mi Didn’t you find it? Create your own design ”option. It is also possible to reach the Vision Match feature from the “Create and Buy” section on the left panel of the Google Shopping tab.
Developed Makeup Experience with Augmented Reality
Google expands the augmented reality (AR) -based beauty features, allowing users to try multiple make -up products virtually from different brands. The platform, which has previously offered only single products of certain brands, can now apply multiple products recommended for certain make -up styles at the same time.
For example, when you search for a make -up style like “soft glam, Google can offer you natural tones eyelashes, a pink blush and a light lip gloss. Users will be able to make the most suitable choices by experiencing these products on their own faces thanks to increased reality technology.
To use this feature, you can click on your mobile device makeup trends, celebrities makeup views or make -up styles inspired by social media phenomena, just click on the option “Try this look in yourself”.
Virtual outfit trial feature: There are now pants and skirts
Google expanded the virtual outfit trial vehicle introduced in 2023, and now updated pants and skirts. This feature, which was previously offered only for top clothing products, allows users to examine the appearance of an outfit on different body types.
This tool shows how clothes stand on models with different body types instead of offering augmented reality using the user’s own image. This modeling, which includes a large body range from XXS to XXL, aims to make it easier for users to choose the most suitable clothes for them.
For example, if you are looking for a linen trousers that will provide comfort in the summer months, a suitable silk skirt for the office, or a linen trousers in the summer, you can examine the results carrying the “trial” label by searching the product on Google. From here, you can better visualize how the outfit will stand by choosing the model closest to your own body type.
Google aims to experience a more personal and interactive user experience
Google’s new shopping tools aim to make user experience more personalized and interactive. These innovations, in which artificial intelligence and augmented reality technologies are integrated, help users find the products they are looking for faster and make the decision -making process in online shopping. Especially features such as Vision match and virtual outfit trial are expected to expand to more categories in the future.