Meta has implemented a remarkable process to protect the rights of content producers on Facebook. The sharing of repetitive and other accounts on the platform without permission will now face more serious sanctions. The main purpose of this step is to ensure that users who produce original content are valued. In this direction, the company tightened content control with artificial intelligence -supported systems.
In the first half of 2025, meta has carried out various transactions on approximately 500 thousand accounts that stand out with its interaction manipulation. The comments of these accounts began to be shown in the lower ranks and the access of the contents was limited. Moreover, these accounts have been stopped to generate revenue via Facebook. In addition, 10 million fake profiles that mimic large manufacturers were also closed.
Those who share original content on Facebook will be more visible
The company describes the re -sharing of video or visuals of another person, especially unauthorized behavior. The accounts that use these content will both lose visibility and will not be able to benefit from the possibilities of making money for a certain period of time. When the system detects repetitive content, it is activated to reduce the spread of these shares. Thus, users will mostly encounter the content of the original manufacturer.
In addition to all these, Meta wants content producers to continue to contribute to the platform. Therefore, support for the content that is not unauthorized but creative interpretation will continue. For example; Sharing is still supported if a personal perspective is added to a content or making creative arrangements. The company is trying to clearly demonstrate this distinction.
One of the new features that Meta tested is quite remarkable. Adding links to the original content just below the copied videos are on the agenda. In this way, the user will be able to see who the source is directly. Both the manufacturer’s labor will be preserved and the audience will reach the right source.
On the other hand, Meta shared some suggestions for content producers. He underlined that they should focus on the content that is their own production. In addition, he emphasized the importance of personalizing content with creative arrangement, sound adding or meaningful explanations when using different content. It has been clearly emphasized that the performance of content containing waterfields from third -party applications will be low.
Meta also develops tools to make content producers more consciously shaping their sharing strategies. A new insight feature that can be analyzed per shipment through a professional panel has been presented. This tool helps to determine which angles of content is more effective. Thus, manufacturers have the chance to reach their target audience better.
Nevertheless, new rules will have to be followed carefully by the producers. Because the system works through algorithms that automatically detect the level of originality. In order to prevent misunderstandings, it is critical that the explanations are clear, the content belongs to the original and the manufacturer. All these developments aim to make Facebook’s content ecosystem healthier and more fair.