The competition authority in the UK took action to limit the control of mobile technology giants on the application store and software. The UK Competition and Markets Authority (CMA) presented a comprehensive arrangement draft, including the giving Apple and Google to “Strategic Market Status .. With this step, it is aimed to implement a firm inspection of the two companies on mobile operating systems and the domination of the application ecosystem. Editing may directly affect the functioning of platforms such as the App Store and Google Play.
If CMA’s proposal is accepted, Apple and Google will have to become more transparent in matters such as application ranking, payment infrastructure, content control and user preferences in the mobile market. The Authority has also raised the agenda to facilitate the change of applications offered by users’ devices. This may pave the way for people who use iOS or Android to choose alternative browsers or payment systems more easily. In addition to all these, the recognition of more freedom to developers in in -app purchases are among the items evaluated.
The UK plans to restrict Apple and Google to increase competition in the mobile market
The arrangements are expected to directly affect not only users but also application developers. Especially small and independent developers have complained about the high commission rates implemented by Apple and Google for a long time. Within the framework of new rules, it is on the agenda to reduce these commission rates or to allow developers to offer their own payment systems. However, Apple argues that such changes can weaken user security.
According to Apple, the opening of the in -app payment infrastructure can increase fraud, data violation and malware risks. Google, on the other hand, shows a more cautious approach in this process and awaits the stage of opinion. Nevertheless, both companies have serious concerns about the scope of the regulation. Both sides think that payment systems or third -party application stores that are not under their control will adversely affect the platform experience.
Epic Games CEO Tim Sweeney is one of those who do not find enough editing. Sweeney, Apple and Google in the light of the antitröst cases they have filed, they expect more radical structural changes, he said. Epic Games wants his own store Epic Games Store to work easily on mobile devices. This may be possible with new rules that will allow external intervention to Apple and Google’s systems.
The CMA’s planning arrangement questiones not only the software and store side, but also how operating systems direct user preferences. For example; The fact that Safari in iOS and Chrome stand out as the default browser in Android makes it difficult for other browsers to compete. The removal of similar preference restrictions can provide more equal conditions in the digital market. In this way, users do not have to use their devices as they purchase, they can create more personalized experiences.
If new rules are implemented, all major mobile platforms operating in the UK will be covered. CMA leaves a open door to the public opinion to ensure that this process will work fairly. Apple and Google will also forward their defense and counter arguments to the regulatory institution. Following this exchange of views, CMA is expected to announce its final decision in October.
If the arrangement is implemented, Apple and Google’s business models in the UK seems to be invisible changes. The more open of mobile app stores can offer more movement space to developers. For users, selection freedom and access to alternatives may be easier. But it is not yet clear to what extent technology giants will adapt to these changes.