Microsoft’s artificial intelligence -supported assistant Copilot has been watching 20 million users per week for a year. Chatgpt, developed by OpenAI, managed to reach 400 million weeks of users in the same period. These data were announced by CFO Amy Hood at the Microsoft executive meeting held in March 2025. The information obtained by Newcomer has led to a significant concern within the company.
Although Microsoft integrated Copilot into important platforms such as Windows 11, Microsoft 365 and Edge browser, he could not get the expected increase. In addition, Copilot’s features attract less attention compared to Chatgpt. This assistant, which Microsoft has developed using OpenAI models, cannot close the distance between the biggest competitor in the market. The company is in search of developing new strategies to change this situation.
However, Microsoft aims to make Copilot a more independent product. One of the steps for this purpose was to transfer the Founding Partner of Inflection AI Mustafa Suleyman and his team. Under the leadership of Suleyman, Copilot has undergone significant changes in both design and functionality. Nevertheless, these changes have not had a significant impact on users so far.
Microsoft’s efforts to reposition Copilot keep expectations in the company
In the new era, Copilot has gained features that enable users to automatically transactions on websites. These skills aim to make Copilot a more functional assistant by just being a chat tool. In addition, Copilot’s new design aims to offer a user -friendly experience. However, the impact of these improvements on user behavior seems to have been limited.
Microsoft’s billions of dollars of investment in OpenAI provided the company the opportunity to use these models priority. Nevertheless, the fact that Chatgpt was the first application that seized the market made it difficult for Copilot’s progress. The fact that Chatgpt was the first artificial intelligence assistant experienced by users was effective in the formation of loyalty. Microsoft continues to search for attractive innovations to break this loyalty.
In addition, Microsoft’s new “Vision” feature for Copilot offers users’ screen content and offers appropriate suggestions for their context. In addition, the “Daily” function was developed to provide daily information flow.
In addition, Microsoft plans to open Copilot to a wider developer ecosystem. The company aims to facilitate the integration of Copilot into different applications via APIs. However, the fact that the developer’s interest is more limited than the ChatGPT plug -in ecosystem can also create difficulties in this plan. For Microsoft, making Copilot more attractive on all platforms becomes a critical requirement.
Nevertheless, Copilot continues to be at the center of Microsoft’s long -term artificial intelligence vision. The company positions Copilot as part of a “multiple artificial intelligence entry points” strategy. Moving the Copilot experience to a more integrated structure through products such as Windows, Office and Azure is among the priority targets.