British technology company Nothing is preparing to step into the Turkish market with its sub-brand CMF. The company draws attention with its vision of offering minimalist designs and advanced technology at affordable prices. In this context, Nothing, which aims to appeal to a wide user base with CMF products, made its first product announcement in Turkey via its social media accounts.
In the post on Nothing Turkey’s Instagram account, “CMF will be in Turkey very soon! Minimal design, superior technology. Stay tuned, don’t miss this experience!” statements were included. This statement aroused curiosity about what kind of innovations the brand would bring to the Turkish market. According to the company’s announcement, in the first stage CMF Buds 2 Pro And CMF Buds 100W and 140W GaN chargers along with wireless headset models will be available for sale in Turkey. These products seem to attract the attention of users with both their designs and technical features.
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CMF Buds 2 Pro: Minimal design and advanced technology
CMF Buds 2 ProIt is equipped with specially developed technologies for a superior sound experience. This headset, which has an 11 mm dynamic driver and 6 mm planar tweeter, offers active noise cancellation (ANC) support up to 50 dB. Providing high-resolution audio transfer with Bluetooth 5.3 technology and LDAC codec support, the headset promises a usage time of up to 11 hours with ANC turned off, and a total of 41 hours with the charging box. Fast charging feature is also among the prominent details of this product; 3.5 hours of use is possible with just 10 minutes of charging.
CMF’s GaN chargers attract attention with their energy efficiency and compact designs. Both 100W and 140W models are designed to meet the daily needs of users with multi-device support. The low heat dissipation and high performance offered by GaN technology make these products both environmentally friendly and a reliable option. It is not yet clear what price policy these innovative devices will be offered in the Turkish market.
Nothing also announced its production plans in Turkey in recent months. The production facility, which will be opened in Tuzla, Istanbul, aims to strengthen the brand’s presence in Turkey. This step shows that Nothing is preparing to become an important player in the local market not only with its products but also with its production capacity. On the other hand, the brand’s start of production in Turkey after China and India is considered as a part of its global growth strategy.