Apple seems to continue the thinness move it started with the OLED iPad Pro. The company's future goals include a “significantly thinner” iPhone 17 and reducing the thickness of the MacBook Pro and Apple Watch, Bloomberg's Mark Gurman noted in the Power On newsletter.
In fact, there had been rumors about the “iPhone 17 Slim” from various sources before. According to The Information and some supply chain analysts, this device could replace the current iPhone 15 Pro Max with a higher price tag. Although there is no clear information yet about how thin this device will be, it is said that it will have a 6.6-inch screen and a smaller Dynamic Island design.
Apple's thinness strategy returns
It's no surprise that Apple is returning to its penchant for thinness, but the difference this time is – hopefully – avoiding some costs while achieving that goal. In the past, the company's ambition has been known to result in bendable iPhones, limited port options, poor battery life, thermal throttling, bad keyboards, and some legal trouble. But the company has bucked that trend, and the current iPhone 15 Pro phones and MacBook Pro lineup are among the thickest devices released in recent years.
It is stated that this time, Apple can achieve the thinness target without the previous costs. The current MacBook Air is even thinner than the fanless 12-inch MacBook, but it's also powerful and consumes just as little energy.
As a result, the prospect of Apple's future devices being thin but not compromising on performance is exciting. Time will tell whether the thinner devices that will follow the OLED iPad Pro will continue to meet the needs of users.