Apple’s Plastic Apple Watch SE model, which aims to offer a more accessible alternative, especially for young users, has entered into a serious uncertainty due to problems in both design and production processes. Bloomberg’s reliable Apple Analyst Mark Gurman, the weekly Power on the bulletin, the latest developments in the project, the future of the device is now “serious danger,” he said.
The use of plastic case was seen as a step that could reduce the production cost of smart watches and allow Apple to reach a wider audience. This model, which is planned to be marketed especially for children, could be an affordable option that could be equipped with features such as parent control. However, according to the information obtained from in -house sources, both the design and operation teams cannot agree on this model.
According to Gurman, Apple’s design team thinks that the plastic case is not aesthetically satisfactory. It is stated that the plastic material is left behind in terms of quality feeling compared to aluminum and does not meet Apple’s standards for product design. On the other hand, the operation teams emphasize that the plastic case does not significantly reduce production costs, so that this change does not offer enough advantages in economic terms.
The second generation of the Apple Watch SE was released in 2022, and this model is still in the Smart Clock series of Apple’s entrance level. However, in the world of technology, the update of models exceeding two years is now inevitable. Amy Skorheim, one of the Engadget editors, recently examined this model again, and the device had become “dull and ordinary”. This assessment confirms that the Apple Watch SE series needs innovation.
However, a radical change, such as a plastic case, may prevent this innovation from taking place in the short term. These problems in the development process may directly affect the output schedule of the third -generation Apple Watch SE. Apple has not made an official statement on the subject, but the company has difficulty in balanceing a balance between cost optimization and product quality.
In addition, the competition in the wearable technology market is getting hot every day. While brands such as Samsung, Xiaomi and Huawei are watching aggressive strategies in the affordable smart watch segment, Apple may not only exist in this segment with its current SE model. Although the idea of a plastic case has been put forward to respond to this competitive environment, it cannot make the expected contribution.
The decision for plastic Apple Watch SE will be made in the coming months
How Apple’s decision on the Plastic Apple Watch SE project can be clarified in the coming months. In case of production difficulties, it is possible that the company will completely shelve this plan or turn to a different material solution. All these developments also reveal the need to reshape Apple’s entry -level wearable product strategy.