Apple announced a number of new products at its It’s Glowtime event on September 9, but the rumored plastic Apple Watch SE has yet to be revealed. That doesn’t mean the product has been canceled entirely. According to Bloomberg’s Mark Gurman, Apple is still working on a more affordable watch model. Sources who spoke to Gurman said the plastic Apple Watch SE could be released next year.
The Apple Watch SE was last updated with the second-generation series in 2022. According to the information provided by Gurman, the new model with a plastic case will be offered in more vibrant color options that will appeal to children. However, it is also reported that Apple has some production difficulties with the plastic case design. As expected, the focus of the event on September 9 was the Apple Watch Series 10. The new-generation watch attracted attention with its thinner structure and larger screen.
What will the plastic-cased Apple Watch SE offer?
It is estimated that the Apple Watch SE with a plastic case will be more affordable. This model is expected to be launched with colorful designs that appeal especially to young users and children. Apple has been taking strategic steps towards price and user base in terms of product variety for a long time. This new model is aimed to offer a budget-friendly option as part of the same strategy.
Technical difficulties with the plastic case during production may have delayed the product’s introduction. Apple is careful to maintain high standards in both design and durability in its new products. An Apple Watch SE with a plastic case could be an important part of Apple’s strategy to offer a watch model that appeals to a wide audience, as it would be both affordable and durable.
The Apple Watch Series 10 is among the innovations that stand out with its larger screen and thinner case. While the company offers more ambitious models in terms of technology and design with each new generation, the budget-friendly Apple Watch SE, which will be released next year, could be an important option for price-performance-oriented users.