Apple is in the process of developing a new entry-level Magic Keyboard for iPad users. According to information shared by Bloomberg’s veteran technology reporter Mark Gurman in his “Power On” newsletter, this new keyboard is designed specifically for the entry-level iPad and iPad Air models and is planned to be released in 2025. The product will be made with more affordable materials, unlike the current Magic Keyboards, and thus will appeal to a wider range of users.
Apple’s Magic Keyboard model, introduced earlier this year, was equipped with high-end features that appealed specifically to iPad Pro users. Features such as an aluminum top case, a row of function keys, and a large trackpad made this keyboard a powerful productivity tool. However, it is predicted that some of these features will not be included in the new model that Apple is working on. This keyboard, which will be made using more cost-effective materials instead of aluminum, will still have a row of function keys.
Apple’s new Magic Keyboard keyboard strategy
Apple continues its strategy of diversifying its keyboard options for iPad users. While the current Magic Keyboard is equipped with features aimed at iPad Pro users, the new entry-level model is expected to appeal to more affordable iPad and iPad Air users.
Apple’s expansion strategy in the iPad ecosystem stands out as a step towards meeting the different needs of users. For many years, the iPad has been used not only as a tablet but also as a portable productivity tool. The keyboards and other accessories offered by Apple support this use of the iPad. The entry-level Magic Keyboard is also aimed to reach more users and increase the functionality of iPads.
This new keyboard model will be an important step in enriching users’ iPad experience. Apple’s move aims to make iPads a powerful productivity tool not only for high-end users but also for users looking for budget-friendly options.
The information that Apple’s new Magic Keyboard will have a function key row indicates that these features may no longer be exclusive to Pro models. However, there is no clear information yet about the price range of the keyboard and what features it will be equipped with. However, considering that Apple generally offers products that meet high quality standards, it is estimated that the new Magic Keyboard will also provide a satisfactory experience to users.
Apple is expected to launch this new keyboard towards the middle of 2025. During this period, it will be possible to learn more about the design and functionality of the new keyboard.