Apple is preparing to take a step out of the usual to expand the MacBook series. It is said that the company has developed a more affordable MacBook model working with the iPhone processor by doing something that has never done so far. This new model is expected to be positioned under the MacBook Air and to reach wider audiences. The company is estimated to target the entry -level users, especially with this model.
According to the information provided by the analyst Ming-Chi Kuo, Apple will equip this model with the A18 Pro chip. This chip will be used in iPhone 16 Pro models, which are expected to be introduced at the end of 2024. In other words, an Apple Silicon chip will be preferred on a laptop Mac for the first time. Kuo argues that this MacBook will start production in late 2025 or early 2026.
With the Apple A18 processor MacBook, it can reach a wider audience
The physical features of the new model seem to be similar to MacBook Air. While the 13 -inch screen size is preserved, the detail that will make the difference will emerge in the processor. Although it does not compete with the M series in terms of performance, the A18 Pro chip may be at a level to meet the expectations of daily users. Moreover, Apple plans to make this model even more attractive with colored case options.
In the color palette, silver, pink and yellow tones are discussed. These colors are highly likely to target young users. With this kind of visual innovation, Apple wants to differentiate not only technical, but also aesthetically. Previously, such a colorful approach was not preferred in the MacBook series.
On the performance side, the boundaries of the A18 Pro seems to be decisive. According to Geekbench test results, the A18 Pro receives approximately 3500 points in single -core performance. This score stands very close to the M4 chip and may be extremely sufficient for daily tasks. Although there is a difference between M4 and M4 in multiple core scores, this may not be a decisive factor for basic users.
The A18 Pro score around 8780 in the multiple seeds, while the M4 chip score 15,000 in this area. However, since office applications, web browsers and media consumption usually work with single -core -oriented, the performance difference may not be felt by most users. Apple is thought to be planning to reduce the cost with this processor and thus bring the starting price to a more accessible level. This creates the potential to reach a user audience that the Mac series has not been able to access so far.
Apple is known to have not reduced the start price below $ 999 in laptop products. The new model exceeding this limit will express a new price range for both Apple and consumers. With this move, the company can provide a wider access between students and consumers who use their budget more carefully. However, the extent to which the performance offered by the device will affect user satisfaction will be seen over time.
Kuo says Apple has planned 5 to 7 million production for this model as of 2026. This number shows that Apple is in great expectations from this device. Such high production volume gives clues that the model will be offered from Air at a significant price at a more affordable price. It is a question of how such a strategy will be reflected in Mac sales.
Apple’s turning to the iPhone chip in this model reflects the company’s new approach to hardware scaling. While the iPhone chips have been presenting high -level mobile performance for years, it seems time to test this power in the laptop area. In addition to all these, the entry -level will be a device that will appeal to accessibility -oriented demands, not users’ performance. Apple can thus open a door to a user profile that has not been available before.