Apple is working full steam ahead on an iPad-like desktop device that can be used to manage smart home products, monitor home security, and participate in video calls.
The device, which is expected to be released in 2026, is said to feature a thin robotic arm that moves around a large display. Described as Apple’s answer to products like the Google Nest Hub and Amazon’s Echo Show, the device will be able to tilt the screen up and down using actuators and rotate 360 degrees. For now, it’s planned to run on a side-by-side version of iPadOS.
Apple is said to have given the green light to this device in 2022, but has intensified its work after abandoning its multi-billion dollar car project. According to Bloomberg, Apple’s vice president of technology Kevin Lynch, who oversees the car project and was until recently responsible for smartwatches and health software, is also responsible for the development of the new device.
Hundreds of Apple employees are now said to be working on the desktop system, which the company sees as a way to take advantage of Apple Intelligence tools. Siri and Apple Intelligence are expected to be the main control methods for the device, with voice commands allowing users to turn the screen towards themselves. Earlier this year, it was reported that Apple was planning to enter the personal robotics space, a venture that also includes a desktop device.
However, it is stated that the company has some concerns about whether potential customers will really want this product. At this point, it is necessary to remember that Apple has already reached a strong base in the tablet market. It is stated that pricing can also affect demand. It is among the rumors that Apple plans to sell the device for around $1,000.
Apple aims to expand its product range and increase its profits
Bloomberg notes that this is one of several devices Apple is working on as it aims to further diversify its product line and increase profits. While the iPhone still accounts for about half of Apple’s revenue, sales have been relatively weak in recent quarters. This year’s lineup, expected to arrive in September, is planned to feature relatively modest hardware upgrades, with Apple focusing more on software updates like Apple Intelligence features.
Other products Apple is said to be working on include smart glasses and AirPods with built-in cameras, while foldable iPhones and iPads are also in development.