Apple introduced the new M4 chip iMac model, which aims to take hardware performance and user experience one step further. This model, which draws attention with its ultra-thin structure and wide color options, especially targets users with high expectations of speed and efficiency. Offering a significant performance increase compared to previous iMac models with the M1 chip, the M4 chip provides speed in applications that require high processing power, such as graphics-intensive operations, high-resolution video editing and new generation games. The new iMac offers 1.7 times faster performance, especially in daily productivity tasks, and runs up to 2.1 times faster in graphics-intensive workflows compared to the M1 chip model.
This model comes with some innovations in terms of design and functionality as well as performance. Nano-texture glass, introduced for the first time on the 24-inch 4.5K Retina display, improves image quality by reducing reflection, especially in areas with intense lighting. This feature allows users to experience the screen performance more efficiently both in offices where iMac is used for business purposes and in the home environment. Apple also strengthens the aesthetic appearance of the device by offering color options compatible with users’ personal preferences.
One of the most striking features of the M4 chip is the speed and efficiency it provides in artificial intelligence-based applications with the Neural Engine-supported processing structure developed by Apple. In artificial intelligence applications, this powerful chip increases the speed of the device and prioritizes user privacy. Offering solutions to protect user data, Apple can perform transactions without removing sensitive information from the device with the local processing feature in the M4 chip. In this way, while security measures are kept high, users are ensured that they do not compromise on speed and performance.
The new iMac offers a great advantage, especially for content producers and those working in the field of graphic design. Providing a speed increase of up to 2.1 times in high-resolution photo editing, video editing and the application of complex effects, the M4 chip aims to increase efficiency in users’ business processes. The same chip makes the gaming experience smoother by offering up to two times higher frame rates compared to the previous model in games that require high graphics.
Apple also draws attention with features that complement the performance of the device. The M4 chip iMac comes standard with 16 GB of combined memory, with the option to upgrade up to 32 GB. It meets the needs of users with four Thunderbolt 4 supported USB-C ports, expanded storage solutions and high-resolution display support. Offering a device profile that complies with current connection standards with Wi-Fi 6E and Bluetooth 5.3, iMac can work in harmony with peripheral equipment.
In this new model, Apple is focused on providing practical solutions especially for families, business owners and entrepreneurs. The 12MP camera with Center Stage feature ensures that users always stay in the frame during video calls, while with its wide-angle lens support, the Table View feature reflects both the user and the table surface on the screen at the same time. This feature allows users to focus on and share visuals, especially in distance education and business meetings.
In the iMac model, which is offered in vibrant colors as well as silver; There are color options such as green, yellow, orange, pink, purple and blue. Highlighting the aesthetic approach in design, Apple prefers dark tones on the back of the device, while preparing the front surface in softer tones, offering a harmonious appearance with work areas.
The new iMac is designed in accordance with environmental sustainability principles. Apple’s goal of reducing environmental impacts is supported by using recycled aluminum, gold, tin and copper in the production of the device. In line with the company’s goal of being carbon neutral by 2030, environmentally friendly materials are prioritized in this iMac model. Additionally, with the use of fiber-based packaging, Apple has taken its goal of reducing plastic consumption one step further.
How much should you pay for an iMac with Apple M4 processor?
This new iMac model, which Apple offers for sale in Turkey with a starting price of 59 thousand 999 TL, will be in stores on November 8. The new iMac stands out as a versatile product that appeals to different user groups by combining aesthetic design, performance and environmental sustainability.