Apple has introduced a new “midnight” color option for its popular smart speaker HomePod Mini, which recently went on sale in Turkey. This new color is very similar to the space gray color that the HomePod Mini was first released in. However, this new color, called “midnight,” has been brought into line with the color of the second-generation HomePod that was introduced last year. The new color option will be available in the United States and 31 other countries on July 17. The price of the product is still set at $99.
HomePod Mini’s color variety is increasing
HomePod Mini was initially offered only in space gray and white. However, Apple has added yellow, orange, and blue color options over time, offering them to users. Now, the product range has expanded even further with the “midnight” color. With this new color option, Apple is also emphasizing the product’s environmentally friendly features. The new version of HomePod Mini is made from 100 percent recycled knit material. This rate was previously 90 percent, which shows us Apple’s commitment to sustainability.
The new “midnight” color is visually very similar to space gray, but it was released with this name in line with Apple’s product naming strategy. This small but noticeable change can be seen as part of Apple’s effort to keep its products constantly fresh and interesting.
HomePod Mini price and features
The price and features of the new HomePod Mini remain unchanged. Sold with a price tag of ₺3,999, this smart speaker continues to offer its users features such as Siri integration, temperature and humidity detection. It also functions as an intercom when used with multiple Siri-enabled speakers. It also has the ability to notify users via iPhone when a smoke or carbon monoxide alarm is detected.
It can be said that Apple aims to increase competition in the smart speaker market with this new color option. Competing with strong competitors such as Google and Amazon in the smart home device market, Apple aims to stand out with the design and functionality of the HomePod Mini. The new “midnight” color can be seen as part of this effort. Apple’s constant efforts to keep user interest alive with such innovations can be evaluated as part of the brand’s marketing strategy.
The HomePod Mini’s new color and use of eco-friendly materials show that Apple is making strides in both aesthetics and sustainability. This new product continues to be an attractive option for Apple fans and users interested in smart home technology. Time will tell how successful Apple’s strategic move will be in the smart speaker market.