Apple is preparing to increase iPhone sales plans for 2026. According to Nikkei, the company set a sales target of 95 million units with the iPhone 18 series. This figure is about 10 million higher than the 85 million production target of the iPhone 17 series, which was planned in 2025,. Thus, Apple aims to reach a wider audience with its new series.
In addition to all these, Apple wants to diversify the interest by giving different models in the iPhone 18 series. The foldable iPhone Fold will be the most remarkable member of the series. However, iPhone 18 Pro, iPhone 18 Pro Max and iPhone Air 2 models will also complete the series. But Apple’s main expectation is not only from the foldable model, but from the rise of the sales of all models. This approach aims to accelerate traditional models by taking advantage of the interest of the new form factor.
Apple Foldable iPhone is planning production in Taiwan and India for Fold
Apple shapes production strategies accordingly. The first trial productions will be made at the facilities in Taiwan and the process will be moved to India when efficiency is achieved. Thus, Apple will not only increase production capacity, but will also gain geographical diversity. In addition, when quality control processes are completed, India is expected to move into larger scale production. All these steps are considered important for a more balanced production chain on a global scale.
Despite everything, Apple does not offer a 95 million sales target as a definite figure. The company can always update orders by real demand. This flexibility allows the supply chain partners to make their plans healthier. However, considering the high fluctuations in the technology market, this flexibility is a vital advantage for Apple. In addition, quick response to sudden changes in production and distribution processes plays a critical role in the functioning of the company.
In addition, Apple’s production preferences have changed in a remarkable way in recent years. Most of the iPhones sold in the US are now produced in India. This emerged due to the customs duty policies of the Washington administration. On the other hand, most of the devices sold in global markets are still coming out of the facilities in China. Thus, Apple is trying to reconstruct regional production balances.
The foldable telephone market has gained serious momentum in the same period. Samsung continues its leadership in this market with Galaxy Z Fold and Flip series. Huawei also contributes to competition with different foldable devices. However, Apple’s entrance to the market can change the direction of competition. Because the brand’s loyal user base has the potential to rapidly adapt to the new form factor.
On the other hand, Apple’s brand loyalty and ecosystem power cannot be ignored. The integrated experience of iOS provides users to switch smoothly between devices. The foldable iPhone will stand out as a new option in this ecosystem. However, question marks on high price level and durability of foldable screens will continue to affect user decisions. In addition, the first feedback to be obtained in the period when the device is released will be determined by the direction of sales.
In addition, Apple aims to provide different advantages by increasing production investments in India. Thanks to local production, not only logistics, but also for costs can be achieved. This development will also help reduce dependence on China. In addition, the increase in production in India will contribute to the regional economy. Thus, Apple aims to establish a more resistant production chain on a global scale.
Apple’s table for 2026 is not limited to new devices. The company wants to make production processes more flexible against geopolitical risks. In this context, it is noteworthy that India’s role is increasing. However, the success of all plans will depend directly on the interest of users.