Amazon is a company that has been existing for a long time in the field of hardware. Echo speakers, Blink cameras and Eero Wi-Fi systems are among the examples of this. Most of these products, however, have never created a significant leap on innovation. Amazon, this painting to change a team that attracted attention.
This new team called Zeroone was configured as a special and secret unit within the company. One of the familiar names in the world of technology is the leadership of the team: J Allard, one of the founders of Xbox. Allard, who has worked in Microsoft for about twenty years, worked in many projects in both the game and the portable device category. He had played an active role in shaping products such as Xbox and Zune.
Amazon new hardware team is developed smart home devices
Allard, who joined Amazon at the end of 2024, announced here that he would focus on “new ideas .. Now, the process of transforming these ideas into a product has officially started. The job advertisements for the Zeroone team give some clues about the scope of the project. These include engineering positions that will develop smart home devices.
According to Amazon announcements, senior practical scientists, product marketing experts and customer experience researchers are looking for researchers. In particular, a “new smart home product” will be studied in the proclamation of the applied scientist. The explanations in the product marketing position are more general; It is stated that only one “Amazon device” will be taken on. This suggests that the project is still in the early stage and the details are largely confidential.
Despite everything, Amazon’s experience in this field cannot be ignored. The Alexa -backed Echo series has become one of the most common examples of voice assistant technology in daily life. In addition to all these, Blink and Eero brands are located as components that complement Amazon’s smart home ecosystem. However, it is clear that the new team is working on solutions that will go beyond these products.
The “Alexa Plus” system introduced at the Alexa event held in February 2025 revealed the steps of Amazon’s field of artificial intelligence. This system, which was attended by the invitation, was presented for $ 20 per user per month. Unlike standard assistants, Alexa Plus was equipped with an artificial intelligence engine that could give more personal and contextual responses. This development revealed that Amazon was working on more advanced solutions in smart home technologies.
The projects of the Zeroone team will probably work with these new generation artificial intelligence technologies. J Allard’s past experiences have the potential to make a difference, especially in device design and user experience. However, the work of the team has not yet reached an official announcement stage. Nevertheless, the number and scope of job advertisements shows that the preparations within the team accelerate.
Amazon’s hardware strategy so far, usually user -friendly, but technically at the limit solutions came to the fore. However, Zeroone’s purpose and management staff point to deeper technological breakthroughs. Especially in the smart home devices segment, more artificial intelligence integration, hardware innovation and experiences based on user data are expected to be at the forefront. In this respect, Zeroone can open a different page in Amazon’s hardware portfolio.