Amazon is ending its “Try Before You Buy” program, which it offers exclusively to Prime members, at the end of this month. The service, which started in 2018 under the name “Prime Wardrobe” and allows users to try various clothes, shoes, jewelry and accessories for free and pay only for the products they keep, will be discontinued as of January 31, 2025. The company notified its members of this decision with an announcement at the top of the Prime Try Before You Buy page.
In Amazon’s statement to CNBC, it was stated that this service will be terminated because the program is valid for a limited number of products and users are turning more towards new artificial intelligence-supported features. The company’s spokesperson said:
“Because the Try Before You Buy program only covers a limited number of products and our customers are increasingly using our new tools, such as AI-powered virtual try-ons, personalized size recommendations, review summaries, and advanced size charts, we are phasing out this service as of January 31, 2025.”
This development may especially affect Prime users who want to try products before purchasing. However, Amazon’s investments in new technologies aim to offer consumers a different experience. Thanks to the virtual try-on feature, users can digitally see how the products will look on them and get personal advice on choosing the right size.
Amazon Prime offers its users a one-week trial
With this service launched under the name “Prime Wardrobe”, Amazon allowed users to choose up to 6 products, try them for a week, and return unwanted products free of charge. Customers only paid for the items they held. However, the fact that the service was not widely used and new generation technologies were at the forefront brought about this decision.
Finally, users who still benefit from this service should place their final orders as soon as possible. After January 31, this option will no longer be available for Prime members.
It will be clearer how Amazon’s new artificial intelligence features will shape the user experience in the coming periods.