Amazon’s big discount campaign Prime Day is being organized for the 10th time this year in the world and the 5th time in Turkey. With the Amazon Prime Day campaign, which offers unmissable discounts, products and opportunities exclusive to Prime members, Prime members will be able to follow the discounts renewed every day in all categories from electronics to kitchen, fashion to home and living, books to pets and personal care via Amazon.com.tr or the mobile application.
With Amazon Turkey’s award-winning Prime Day Discount Hunters campaign, which started last year and reversed the rules of discounts, this year’s products and brands that will be discounted on Amazon.com.tr on Prime Day were determined by prioritizing customer demands. The Prime Discount Hunters roster, which has expanded even more compared to last year, includes content producers Berk Keklik (@uberkuloz), Danla Bilic (@danlabilic), Elvin Levinler (@elvin), Nisan Hakan (@nisanhakan), Tuğba Yılmaz Karakaş (@heytuvba) and Berfu Yenenler (@berfuyenenler), as well as platforms that are heavily followed by users such as Ekşisözlük and Cimri. Scientist Prof. İlber Ortaylı also provided guidance on the selections in the book category.
The data of Prime Discount Hunters, which collects products and brands that they want to see discounted from their followers and users through an intensive communication campaign, was combined with the products added to the shopping lists of amazon.com.tr customers to determine the most requested discounts this year. According to the figures presented at the press conference, the collected discount requests increased by 50 percent compared to the previous year and reached 1.7 million.
Amazon Turkey Retail General Manager Burak Erdem, who said that Amazon’s Prime membership program offers the best of shopping and entertainment to over 200 million members worldwide today, said, “We can define our Prime membership program as the combination of savings, easy shopping and entertainment in a single membership. The three elements that make Prime indispensable are undoubtedly speed, savings and entertainment. We offer nearly 650 thousand products to our Prime members with free and fast delivery. In Istanbul, Kocaeli Bursa and Ankara, orders placed by 11.30 am are delivered to your door the same day. Prime members save money with easy and affordable shopping thanks to special discount campaigns for members such as Buy More Pay Less, Deals of the Day and Prime Day. This year, we are offering our customers unmissable discounts on over 300 thousand products during the Prime Day period. Moreover, we also secure our customers against price drops on products after they have purchased them, and if the price drops on selected products during Prime Day, we credit the difference to our customers’ Amazon accounts as a gift card. “We also put an end to the hassle of what to watch by offering a wide selection of content with Prime Video, which comes free with Prime membership. Of course, we also make gamers happy with free games that are renewed every month with Prime Gaming. Prime Day is a great time to become a Prime member and take advantage of all these benefits and discounted prices.”
Amazon Turkey also announced the results of a study conducted with Aksoy Research and over a thousand participants to measure Turkey’s perception of discounts. According to the results, 90 percent of those who participated in the study stated that they had purchased a product from a discount campaign in the last month. 59 percent of those who participated in the study said that they felt happy, good and lucky when they found a product on sale. 64 percent of the participants said that they trusted the discounts offered by online retail, while the rate of those who did not trust remained at only 16 percent. In the study, which also asked whether they were satisfied with Amazon Turkey’s Prime Day discounts, 95 percent of consumers who shopped on Prime Day stated that they were satisfied with their experience.
Another striking result from the research was the increasing importance given to delivery in online shopping. Almost one-third of the participants said that the delivery experience directly affects their preferences during discount periods on online shopping sites. While 85 percent of the participants follow the discounts through online shopping sites, the rate of those who said they follow through social media and content producers came in second with 57 percent, another result from the research.
To benefit from Amazon Prime Day, you must be a Prime subscriber
To benefit from discounts and opportunities during Prime Day and to experience privileged shopping and entertainment, all you need to do is become a Prime member. Moreover, Prime membership, which offers the best of shopping and entertainment for 39 TL per month, including all taxes, can be tried free of charge for one month. In addition, Prime members who start their Prime membership by the end of the year and shop once a month will earn a discount coupon equal to the Prime fee for each month they shop in the first 3 months.
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