Apple CEO Tim Cook shared the results of the second quarter of the company’s 2025 fiscal year, and made statements about the new Siri features developed under the roof of Apple Intelligence. Cook stressed that these features have not yet reached the desired quality level, but they have made significant distances in the development process. Stating that the development continues, Cook reiterated that a high standard is targeted before being presented to users. This statement gave an important clue to why the expected developments in Siri have been delayed recently.
Apple, introduced at the WWDC 2024 event, initially planned to present these advanced Siri capabilities with iOS 18. However, it was announced that these features were postponed with an official announcement earlier of the year. Apple officials explained the reason for the delay as the need for more development time ”. Siri’s personalized functions include innovations such as understanding the screen context, inter -applicable content analysis and response to the user’s past data.
This new Siri experience stands out as an important part of Apple’s general artificial intelligence strategy. The company aims to build a system that understands the context and fulfills complex tasks, rather than an assistant responding to voice commands. It is stated that the developed features will provide a safer intelligence infrastructure by processing the user’s personal data on the device. Therefore, this system is expected to meet both technical and ethical standards.
Apple has changed in the squad to shape Siri’s future
Apple made a significant organizational change within the company to accelerate Siri’s development. John Giannandrea, who has long been working in the field of artificial intelligence, was taken from the Siri project and was replaced by Mike Rockwell. Rockwell is known as an experienced manager who has previously led the Vision Pro development process. This change shows that Apple wants to give a different technical vision to the Siri project. With the new leadership, it is aimed to gain more equipment-writing integration perspective to the Siri project.
The new Siri aims to give more powerful, more meaningful and contextual response to the user. Apple does not want to leave this system limited only to phones. In particular, other platforms such as Vision Pro, iPad and Mac are aimed at reaching the same level of personalization. For this reason, the compatible work of the developed technology throughout the ecosystem is among the priority issues. Although this target is ambitious, Apple prefers controlled progress throughout the process.
New features are planned to be presented with iOS 19, but this is not finalized. Apple did not specify whether these features will be included in the first version of iOS 19 or in an later update. However, some sources, Apple Intelligence He argues that their features can only be completely ready in 2026. This uncertainty once again demonstrates Apple’s meticulous approach to quality. The company continues to prioritize security and performance before functionality.
The restructuring of Siri can bring innovations not only software, but also on the hardware side. The new generation Apple devices seem to be likely to include special chip units reserved for such artificial intelligence operations. The company plans to further improve Apple Silicon’s artificial intelligence capabilities in line with the goal of realizing the calculation on the device. Thus, user data can be analyzed without being sent to Apple servers. This approach stands out as Apple’s response to data security concerns.