Google says that search results reinforced with artificial intelligence summaries do not reduce routing traffic to websites. Liz Reid, head of the company’s search unit, said that the number of clicks often remained at the same level compared to last year.
Published by Pew Research and users AI OverView After the report, which claimed that the results were less clicked on the links, Google responded to this claim. Reid argues that external data are generally created by missing methods and do not reflect the general table correctly. According to Google, some websites are reduced, while some sites are positively affected by this new search structure. Especially video, forum, unique content and comments focused on visitors. In addition, users still click on billions of connections every day via Google.
According to Reid, artificial intelligence -supported answers offer a general framework, but users still want to learn in -depth information. For this reason, people who click on the links remain content for a longer period of time. In addition, sites containing original articles, comprehensive reviews and analyzes become more visible in search results. Reid states that this tendency is directly related to the content quality. Nevertheless, the comments that Google’s algorithms put pressure on small publishers, especially on small publishers, are still being discussed in the digital media industry.
Some news sites were adversely affected by changes in Google algorithm
The Wall Street Journal According to the information shared by, Business Insider, The Washington Post And HuffPost Big broadcasting organizations such as, search engine routing with a decrease had to go to lay off. This is not only due to artificial intelligence technologies, but also from the general changes in Google’s algorithm. According to Reid’s statement, Google is still providing significant traffic to content producers and this aspect of the system is strongly protected. However, independent content producers report that they have experienced a decline in algorithm visibility. Especially in terms of news sites, this visibility problem can lead to a decrease in content access.
Google opened in general in the United States AI Mode The feature greatly transforms the classic search engine experience. Thanks to this feature, which has not yet been accessed in Türkiye, users can receive direct answers to their queries. Google argues that this new system increases not only the user experience, but also the quality of routing. The company states that users click on the links more consciously and focused and that these clicks have become more qualified visits. But the whole media sector does not agree.
Google continues to reshape search results with artificial intelligence. Thanks to the new artificial intelligence curation tested by the company, the classic ranking is replaced by the results formed according to the content structure. In the event that this change becomes global on a global scale, news sites and content producers with high algorithm dependence may be even more difficult. The effects of the system on independent platforms have already begun to be watched. Google says it is open to developing new models in cooperation with content producers.