Apple student campaign has started: Which Mac and iPad should be bought?

Apple launched its 2026 back-to-school campaign for university students in Türkiye. Within the scope of the Apple student campaign, which will continue until October 22, 2026, those who purchase selected Mac or iPad models at special prices for education can benefit from a discount of 5,499 TL for the AirTag 4-pack or an accessory included in the campaign. Additionally, MediaMarkt, Pozitif Teknoloji, Trendyol, Troy and Gürgençler provide additional discounts or interest-free installment options with their own student campaigns.

Apple’s campaign started on August 13 and will end on October 22. The offer is valid in physical Apple Stores, Apple Education Store and Apple’s telephone sales channel in Türkiye. However, only MacBook Air, MacBook Pro, iPad Air and iPad Pro models participate in the campaign.

Mac buyers can choose one of the AirTag 4-pack, AirPods 4, AirPods 4 with Active Noise Cancellation or AirPods Pro 3. Those who buy an iPad Air or iPad Pro can also choose Apple Pencil Pro. Apple applies a 5,499 TL campaign discount for the selected accessory, and if the price of the accessory exceeds this amount, it adds the difference to the shopping total.

Apple does not implement the campaign directly in the form of free accessory delivery. Both the appropriate Mac or iPad and the selected accessory are added to the cart, and then the discount of 5,499 TL is reflected in the product price. Therefore, before completing the shopping, it is necessary to check the basket total and the possible price difference to be paid for the selected accessory.

Which Mac or iPad is better for students?

MacBook Air: Balanced option for most college students

MacBook Air with M5 chip is sold at Apple Education Store with prices starting from 77,999 TL. Its thin and light body provides a significant advantage for students who carry the device between classrooms, libraries, dormitories and cafes. Long battery life also reduces the need to constantly search for a power adapter during the day.

MacBook Air easily handles daily student tasks such as internet research, document preparation, online classes, presentation creation, coding and photo editing. The energy efficiency of the Apple chip helps the device operate quietly while delivering high performance. Pages, Keynote, Microsoft 365 and various educational applications also cover the basic needs in different departments.

Students studying in fields such as engineering, software, communications, business, law and social sciences can consider MacBook Air as a portable computer that can be used for a long time. However, those who want a larger working space can choose the 15-inch model, and those looking for a more portable device can choose the 13-inch option. MediaMarkt also offers a 5,000 TL coupon advantage to students on selected MacBook Air models with M5 chip during the campaign period.

MacBook Pro: For intensive production and professional applications

MacBook Pro is listed on the Apple Education Store with prices starting from 123,499 TL. This model focuses on works that require high processing power, such as video production, three-dimensional design, architectural modeling, music production and large software projects. M5, M5 Pro and M5 Max options allow you to choose according to different performance needs.

MacBook Pro’s advanced display provides an advantage in creative work that requires high brightness and accurate color reproduction. The more powerful cooling system also helps maintain performance during long video exports, code compilation or graphics rendering. More ports also reduce the need for adapters for students using external displays and storage units.

Students who are preparing intensive projects in the fields of cinema and television, graphic design, architecture, engineering and software development can turn to MacBook Pro. For those who only do documents, presentations and internet-based work, MacBook Air offers a more accessible option. Those who purchase a MacBook Pro within the scope of the campaign can also benefit from a 5,499 TL accessory discount.

iPad Air: Portable solution for lecture notes and drawing

The starting price of iPad Air with M4 chip for education is 44,789 TL. With its lightweight structure and touch screen, the model is a suitable option for tasks such as taking lecture notes, marking PDF files, preparing presentations and reading digital books. Apple Pencil Pro support also makes handwriting, drawing and document editing easier.

iPad Air helps students working with a large number of documents, especially in medicine, law, architecture, design and education departments, to collect their materials on a single device. When the Magic Keyboard is added, it is possible to use the device with a layout close to a laptop to prepare long texts and presentations. However, it is necessary to take into account that iPad Air may not completely replace the Mac in areas that need some desktop applications.

As part of Apple’s campaign, you can purchase the AirTag 4-pack, Apple Pencil Pro or one of the selected AirPods models along with the iPad Air. Especially for students who plan to purchase Apple Pencil Pro, the 5,499 TL campaign discount reduces the total cost. At the time of purchase, the difference between the current price of the accessory and the campaign discount is added to the cart.

iPad Pro: Powerful tablet for design and creative work

iPad Pro with M5 chip is offered at Apple Education Store with prices starting from 71,489 TL. With its high performance and advanced screen, the model appeals to students who do drawing, photo processing, video editing and three-dimensional design work. Its thin and light body makes it easy to carry a high-performance work environment around campus.

Used with Apple Pencil Pro, iPad Pro provides a precise workspace for digital illustration, note-taking and visual design processes. The M5 chip offers the performance required when working with multiple applications at the same time and editing high-resolution content. However, accessories such as keyboards and pens increase the total purchasing cost.

Students studying visual communication, architecture, industrial design and video production can benefit more from the features of iPad Pro. For basic note-taking and document reading needs, iPad Air is a more economical choice. The Apple Pencil Pro option included in the campaign provides an additional advantage to those who plan to use the iPad Pro directly as a production tool.

MacBook Neo and standard iPad: Lower-budget alternatives

MacBook Neo is among the more accessible options of the Mac family, with a price starting from 39,999 TL in the Apple Education Store. The device meets the needs of students focusing on internet use, document preparation, online courses and basic education applications. However, MacBook Neo does not participate in the 5,499 TL seasonal accessory campaign.

The standard iPad is sold at special prices for education, starting from 28,659 TL. The model offers a lower-cost option for viewing lecture notes, watching training videos, working on PDF files, and daily content consumption. The standard iPad is also excluded from the seasonal accessory offer.

These two products benefit from Apple’s year-round education pricing. Therefore, students who care more about the initial cost than the accessory campaign can consider the MacBook Neo and the standard iPad. Storage capacity should also be taken into account in the purchasing decision, because training files and applications can fill the basic capacity over time.

MediaMarkt offers 5,000 TL coupon to students

Apart from Apple’s Education Store, offers at authorized resellers can also reduce the cost of purchase. MediaMarkt offers a special 5,000 TL coupon advantage for students on all MacBook Air models with M5 chip. On MediaMarkt’s Mac page, devices participating in the campaign are shown with the label “5000 TL Coupon for Students”.

In MediaMarkt’s current lists, MacBook Air models are included with installment options of up to 9 months. In some configurations, a discount is also applied in the basket in addition to the student coupon. Prices, stocks and number of installments may vary depending on model, card and campaign conditions.

The offer in MediaMarkt and the campaign in Apple’s own store do not offer the same advantages. While Apple Store provides a 5,499 TL discount on accessories for eligible purchases, MediaMarkt applies its own coupon, price and installment conditions. For this reason, it is necessary to compare the product price, accessory need, number of installments and total basket amount.

Apple education deals at other authorized resellers

Gürgençler offers an additional 5 percent education discount to all Mac models until September 17, 2026. The seller also offers a 3 percent education discount on iPad models and a 7 percent education discount on Apple Pencil models. There are 9 installments for the cash price with contracted banks for Mac purchases, and 6 installments for the cash price for iPad purchases.

Troy offers a 3 percent education discount on MacBook models and a 2 percent education discount on iPad models for university students, university lecturers and teachers within the Ministry of National Education. Pozitif Teknoloji also offers special education prices for Mac and iPad models with a student or teacher certificate. Discounts, stocks and payment options at both sellers may vary depending on the model.

Trendyol offers discounts at varying rates on selected sellers, brands and models to users who verify their student certificate. In order to participate in the campaign, it is necessary to verify the information on the active and barcoded student certificate obtained through e-Government. Since the offers on Trendyol can be limited by quota, it is important to examine the current conditions at the purchasing stage.

Who can benefit from Apple education discount?

Students who study at a higher education institution in Türkiye or are accepted to one of these institutions can benefit from Apple’s education prices. Parents who shop on behalf of university students and employees of public or private educational institutions in Türkiye are also eligible customers. Apple may request proof of student, acceptance or employment status at the time of purchase.

Continuity features between Mac, iPad and iPhone make it easier for devices to work together. A photo taken with an iPhone can be used on a Mac, a drawing prepared on an iPad can be edited on a Mac, and files can be transferred via AirDrop. This structure reduces the time of sending files between different devices and switching between applications.

While Apple’s seasonal offer lasts until October 22, MediaMarkt, Pozitif Teknoloji, Trendyol, Troy and Gürgençler campaigns may end on different dates. Before purchasing, it is necessary to compare the education price, student discount, accessory advantage and installment options separately. You can access current Apple campaign conditions from the offer page, and education-specific products from the Apple Education Store.