Claims that Nothing will terminate its operations in some countries and part ways with 40 percent of its employees spread rapidly in the technology world. News reports suggested that the company would leave more than 12 markets, including Europe, Japan and the Middle East. However, Nothing co-founder Akis Evangelidis said July 24, 2026 He clearly rejected these allegations in a statement made on . The company is reorganizing its teams, but based on current information Nothing is being withdrawn from the market.
The source of the rumors is a news source from Digit, which claims that Nothing will narrow down its global activities. The news said that the company would reduce the number of employees by 40 percent, and that the cut in some research and development teams would reach 50 percent. In addition, Japan, certain European countries and some Middle Eastern markets were listed as possible exit points. These details quickly turned into claims that “Nothing is closing down” and “Nothing is quitting phone production”.
OnePlus co-founder Carl Pei founded Nothing in London in 2020. Pei positioned the brand not as a small startup that only produces phones, but as a technology company that develops hardware and software together. Nothing first launched the Ear (1) wireless headset in 2021. Then, known for its transparent design details and Glyph lights, Nothing Phone (1) came.
While Phone (1) introduced the brand’s design language to a wide range of users, Phone (2) moved towards the upper price range with more powerful hardware. The company later expanded its product family with models such as Phone (2a), Phone (3a) series, Phone (3), Phone (4a) and Phone (4b). Ear (stick), Ear series and Headphone (1) added different audio products to the phones. Thus, Nothing has created a wide catalog ranging from headphones to smartphones in a few years.
Nothing is also due in 2023 CMF by Nothing By establishing its brand, it turned to more accessible prices. CMF Phone 1 and CMF Phone 2 Pro reached a wider audience with their interchangeable design details and price-oriented hardware. Smart watches, wireless headphones and charging products are also on sale under the CMF umbrella. The company thus targeted higher prices under the main Nothing brand and lower prices on the CMF side.
Nothing is reorganizing its operations while increasing sales
Nothing did not regularly share the individual sales figures of the Phone (1) and Phone (2) models. For this reason, most of the model-based numbers on the internet do not consist of data verified by the company. In response, Carl Pei announced that Nothing would double its annual sales by the end of 2024. pei also total income exceeded 1 billion dollars and the company It has sold more than 7 million products he stated.
Phone (2a) passed the 100 thousand unit mark on the first day it went on sale. This number does not come close to the global volume of manufacturers such as Samsung, Apple or Xiaomi. However, for a brand with several years of history, it shows that there is strong demand in certain markets. Nothing’s combined growth in headphone, phone and accessory sales also supports the increase in total revenue.
The equivalent of the models in the market varied according to the price range. Phone (1) quickly introduced the name Nothing, thanks to its transparent back and Glyph lights. Phone (2) brought the brand closer to the upper segment with a more powerful processor and higher price. The Phone (2a) and Phone (3a) series offered a more balanced option between price and hardware.
Ear (stick) and other Nothing headphones enabled the brand to reach customers who do not use phones. CMF products expanded their sales volume at lower prices. On the other hand, Nothing does not have a share in the smartphone market at the level of Samsung, Apple, Xiaomi, OPPO or vivo. The company remains outside the top 10 manufacturers in the global rankings.
Although Nothing’s global share is low, the company has grown faster than the overall market in some periods. According to Counterpoint Research data, Nothing will increase smartphone shipments on an annual basis in the first quarter of 2026. increased by 25 percent. The global smartphone market shrank by 6 percent in the same quarter. While this data did not significantly change Nothing’s overall share, it showed that shipments continued to increase.
The company will organize an investment tour in 2025. 200 million dollars provided resources. This tour is worth nothing to $1.3 billion took it out. Investors announced that the funding provided will be used for international growth, product development and artificial intelligence-based personal devices. This financing does not align with Nothing’s claim that it will leave the phone market anytime soon.
Akis Evangelidis responded directly to the news of exit from the markets via X. Evangelidis said that Nothing has not terminated its activities in any country and that the allegations in the news do not reflect the truth. Also on the first day of the Phone (4b) model 29 thousand 537 pieces He announced that he sold it. The company stated that this figure sets a record in the price range of the phone.
Evangelidis did not say there were no changes involving employees. He stated that Nothing brought together some teams and connected its country operations to regional centers in order to continue its growth. These decisions affect some positions. However, Evangelidis argued that the 40 percent and 50 percent rates mentioned in the news were seriously exaggerated.
Within the scope of these efforts, Nothing is preparing to manage different product groups through separate business units. The company also has a new business focused on personal computing. artificial intelligence He is building the team. This team aims to use artificial intelligence at the center of the device experience rather than a small feature added later. Nothing plans to carry its work in this field to different personal technology products as well as phones.
The company’s current products include Phone (3), Phone (3a) series, Phone (4a), Phone (4b), Ear (3) and Headphone (1). Phone (3) brings together four 50-megapixel cameras and Glyph Matrix screen. Phone (4a) and Phone (4b) are aimed at a wider user group with lower prices. Nothing continues its sales and promotion activities of these models.
The rise in component costs led the company to change some product schedules. Nothing officials announced that they will not release a new phone in 2026 under the CMF brand. The company made this decision due to rising memory prices and supply problems. Despite this, Nothing did not make any statement that it would terminate the activities of the CMF brand.
Carl Pei previously said that they could work on artificial intelligence-supported devices, robotic products and different personal technology categories. The company has not yet announced which of these ideas it will put on sale. However, the investment received, the teams established and the ongoing phone launches show that product development efforts continue. Nothing’s future products may not be limited to just classic smartphones.
The brand aims to establish a large product family that develops hardware and software together in the long term. Nothing OS, Essential Space, audio products and CMF devices constitute different branches of this goal. While the company develops the more expensive Nothing Phone models, it also maintains its affordable CMF products. Increasing memory costs directly affect the prices and sales schedule of phones.
Is Nothing being withdrawn from the market? According to the latest statements of company officials and published data, the answer to this question is no. Nothing has not announced that it will leave any country and continues to sell phones. In response, the company is consolidating its teams, reducing some positions and preparing to manage its country operations from regional centers.
Rumors of market withdrawals arose from news reports that overstated an actual reorganization process. While Nothing slows down its CMF phone schedule, it continues its Phone series, headphones, and artificial intelligence work. 200 million dollar investment, Company value of $1.3 billion and increasing shipments reveal that the brand continues its activities. The information announced by the company shows that the Nothing Phone family will continue to remain in the smartphone market.
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