Hisense enters the Turkish air conditioning market Hi-Smart, Max Comfort and Energy Pro It enters with three series bearing its name. The company’s models Quiet operation up to 18 dB(A), A+++ energy class and offers remote control via application. The product family ranges from options prepared for daily use to premium models with location-sensing sensors. Thus, five different capacity options for different room sizes and usage habits are included in the sales lists.
Hisense, which started its official operations in Türkiye in 2026, is adding air conditioning products to its local sales network after televisions. Hi-Smart and Max Comfort series 12,000, 18,000 and 24,000 BTU It comes with capacity options. Energy Pro X series is 12,000 and 18,000 BTU It is positioned in the premium class with capacity models. In addition, all three series share R32 refrigerant, DC inverter technology and ConnectLife application support.
ConnectLife application allows you to manage temperature setting, operating mode, timer and air flow via the phone. Therefore, it becomes possible to turn on the air conditioner or change the temperature from a different room before reaching home. App support serves as the key connecting point across all three of Hisense’s product families. Energy Pro X models add the option to monitor power and capacity statistics in addition to these controls.
Hisense Eastern Europe Sales Director and Türkiye General Manager Boštjan Vodeb defines Türkiye as one of the company’s priority markets. Vodeb states that they offer energy efficiency, connected usage options and quiet operating performance in their air conditioning product group. Hisense Türkiye Commercial Director Responsible for Sales and Marketing Ekin Doğan Çomak also says that users no longer only look at cooling power. According to Çomak, energy consumption, smart features, ease of use and comfort also play a determining role in purchasing decisions.
Hisense differentiates its three air conditioner series according to different needs
Hi-Smart is the option of the series that is at an accessible price level and focuses on daily use. Model powered by independent motors four-way automatic air direction system It distributes the air to different parts of the room. On the other hand, the fast cooling function lowers the ambient temperature in a shorter time by operating the air conditioner at high power with a single command. Four sleep modes, including standard, elderly, youth and child options, regulate night use according to different preferences.
The indoor unit cleaning function in the Hi-Smart series helps reduce the moisture accumulated inside after the air conditioner is turned off. This feature aims to facilitate the maintenance process of the indoor unit and keep the amount of moisture in the air ducts under control. In addition, thanks to Wi-Fi connection, remote on, off and temperature change commands can be used. of the series 12,000, 18,000 and 24,000 BTU The options can be chosen according to rooms of different sizes.
The Max Comfort series appeals to users who want lower operating noise and installation flexibility. Hisense adjusts the sound level in models with 25 and 35 capacity codes. up to 19 dB(A) He states that he has landed. The Universal Unit system allows the same indoor unit to operate in both single split and multi split installations. In addition, the detachable body design and easy mounting bracket make it easier for the technical team to access the parts of the indoor unit during installation.
Hi-Checker 3.0 infrastructure helps monitor the operating data of Max Comfort models through technical service. Thus, service teams can examine possible problems more quickly by checking data such as temperature, pressure and operating performance. Max Comfort also supports remote management and programming options via the ConnectLife application. Sherry, 12,000, 18,000 and 24,000 BTU It is on the sales lists in Türkiye with its capacity options.
Energy Pro X represents the premium option of the product family focused on energy efficiency and automatic air control. The series is on the cooling side in models with capacity codes 25 and 35. A+++ energy class reaching. The inverter compressor constantly adjusts its operating speed according to the cooling power required by the environment. This method allows the compressor to maintain the temperature more evenly rather than shutting down and restarting frequently.
The series’ Smart Eye technology detects the location of the person in the room via an infrared sensor. Follow mode directs the airflow in the direction of the person and carries cool air to the selected area. In contrast, the Avoid Direct Blow mode prevents the airflow from hitting the person directly. These two options target users who sit in front of the air conditioner for a long time or are disturbed by direct cold air.
TMS Control technology evaluates data such as temperature, humidity, air flow and user location together. The system then automatically adjusts the operating power and air direction according to indoor conditions. In Energy Pro up to 18 dB(A) is falling. The ConnectLife application also provides the opportunity to view power and capacity statistics as well as temperature control.
The first retail lists in Türkiye also reveal the price difference between the series. As of July 2026, some retailers offer the 12,000 BTU Hi-Smart model. 36.699 TL It lists at the level. Max Comfort model with the same capacity 43.299 TL18,000 BTU Max Comfort 54.699 TL It is at the level. The 24,000 BTU capacity option of the series is available in some sales channels. 64.499 TL It is located around.
Prices may vary depending on the seller, campaign, payment option and scope of the installation service. For this reason, in addition to the product price, it is also necessary to check the piping, outdoor unit installation and additional installation fees. In addition, the size of the room, sunlight exposure time and insulation properties are important for choosing the right BTU. With three series, Hisense aims to meet different budget and capacity needs under a single product group.
Hi-Smart offers daily use features and remote control options at a more accessible price level. Max Comfort focuses on ease of installation with low noise level, single and multi-system compatibility. If Energy Pro A+++ energy classSmart Eye sensor and 18dB(A) It is placed in the premium class with its sound level. Hisense plans to increase its air conditioner models and sales points in Türkiye in the coming period.
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