Amazon Türkiye announced that Prime Day, one of the biggest shopping events of the year, will be held between 22-29 June this year. Various discounts will be offered on hundreds of thousands of products within the scope of the campaign, which will be open only to Prime members. There will be deals on a wide range of products, from summer season needs to technology products, from the supermarket category to personal care products. In addition, small household appliances and best-selling books are also among the categories covered by the campaign. Amazon aims to increase shopping advantages by offering additional campaigns to its members during Prime Day.
The “Buy More, Pay Less” campaign, which will be valid throughout the event, stands out as one of the remarkable opportunities. Within the scope of the campaign, an additional 10 percent discount will be applied at the payment stage for orders of 1000 TL and above for selected products. Thus, Prime members will be able to benefit from additional savings opportunities in addition to existing discounts. The Prime Day period is expected to become more advantageous, especially for technology products or household items that have been planned to be purchased for a long time.
The “Prime Day Discount Hunters” practice, one of the striking aspects of Prime Day in Türkiye, continues this year as well. Within the scope of the work that Amazon Türkiye has been carrying out for four years, customer demands are taken into account when determining the products that will be featured in the campaign. The company asked, “Which product would you like to see on sale on Prime Day?” It collects the answers to the question through various communication channels. These data are then subjected to artificial intelligence-supported analysis and the most demanded products are determined with the evaluations of the category teams.
Amazon Prime Day Discount Hunters campaign continues this year too
According to the information shared by Amazon, Prime Day Discount Hunters broke their own record by receiving approximately 2 million discount requests last year. This year, it is aimed that customer demands will similarly influence campaign preparations. Thus, the brands and products that users want to see become more visible in Prime Day deals. The company emphasizes that this approach shapes discount campaigns directly in line with customer expectations.
Amazon Türkiye Retail General Manager Burak Erdem said in his statement that Prime Day is one of the busiest shopping periods of the year for Prime members. Erdem stated that advantageous prices are offered in many categories from electronics to home life and daily needs, and pointed out the trust of customers in Amazon’s discounts. In addition, he reminded that if there is a subsequent decrease in the prices of the campaign products, the difference is refunded as a gift card.
Sharing updated data on the delivery side, Erdem stated that as of 2025, the delivery speeds offered to Prime members have reached the highest level ever. According to the company’s statement, Amazon Türkiye can deliver more than 21 million products on the same day or the next day. This makes the shopping experience faster, especially in big cities.
Prime membership is not limited to delivery advantages only. The membership, which is offered for a monthly fee of 69.90 TL, includes fast and free delivery, Prime Video access, installment opportunities on selected products and special discounts for Prime members. The 30-day free trial period offered for new users also provides an additional option for those who want to take advantage of Prime Day deals.
In addition, Prime Video provides access to various local and foreign content as well as Amazon Originals productions. Through the Amazon Luna service, Prime members can access certain games for free and benefit from a monthly channel subscription on Twitch. With Prime Day approaching, Amazon is expected to share more details about the products and brands that will be included in the campaign in the coming days. The information announced for now shows that the event will maintain the scope of previous years in terms of both product diversity and additional advantages.