Meta, WhatsApp And MetaAI for application Incognito Chat with Meta AIin Turkish equivalent Secret Chat announced its feature. The company uses this feature Private Processing It is based on technology and states that no one, including Meta, can read artificial intelligence conversations. Meta will gradually bring the feature to Meta AI chats on WhatsApp and the Meta AI app in the coming months.
Meta reminds that WhatsApp introduced end-to-end encryption technology about a decade ago. The company now aims to bring this approach to artificial intelligence conversations. Because users are now asking sensitive questions about health, work, money, relationships and personal decisions to chat tools like Meta AI. For this reason, Meta says that the expectation of privacy in conversations with artificial intelligence has become as important as classical messaging.
The Secret Chat feature moves conversations with Meta AI to a temporary area. When the user initiates the conversation, Meta AI prepares the responses in a secure transaction area, does not save the conversation by default, and deletes the conversation when the session ends. Thus, Meta does not turn users’ questions and the answers they receive from artificial intelligence into a permanent chat history in its own systems. WhatsApp’s Meta AI page also describes this mode as the most private way of artificial intelligence chat that no one, including Meta and WhatsApp, can see.
However, Meta argues that some incognito mode-like experiences on the market do not offer the same level of protection. According to the company, although some applications make the conversation appear temporary on the screen, the user can see the questions and answers on his side. Secret Chat with Meta AI works via Private Processing and processes messages in a secure environment. From the user’s perspective, this distinction becomes especially important when personal or sensitive questions are addressed to artificial intelligence.
Private Processing processes messages in a secure environment
Private Processing is Meta’s secure cloud processing approach for AI features within WhatsApp. According to Meta’s technical description, the system: Trusted Execution Environment It takes advantage of trusted execution environments called . The device verifies the request with anonymous credentials, establishes the connection through a third-party relay, and processes the messages with temporary keys. Private Processing does not retain access to messages once the process is completed.
This method is different from artificial intelligence models that run entirely on the device. Since large language model-based features in WhatsApp require server power, Meta addresses the need for cloud-side processing along with privacy measures. The company’s whitepaper describes the system’s goal as providing a similar level of privacy as end-to-end encryption or on-device processing. However, this method relies on secure cloud infrastructure, hardware-level protections, and technical components suitable for external auditing.
According to the information provided by Reuters, Secret Chat with Meta AI works only with text at the first stage. For this reason, users cannot upload images in this mode. AP states that Meta will limit chat for malicious requests and use an approval process related to age verification. This information shows that Secret Chat is prepared as an experience that covers not only data privacy but also artificial intelligence security.
Meta is also working on another artificial intelligence feature for WhatsApp. Side Chat with Meta AIwill provide special artificial intelligence support in the context of the conversation without interrupting the main chat flow. The company explains that it will protect this feature with Private Processing. Thus, users will be able to receive support such as preparing a message, understanding text or creating a response in a WhatsApp chat without leaving the main conversation.
Secret Chat with Meta AI offers a special channel for users who want to open the use of artificial intelligence on WhatsApp to more personal questions. Meta emphasizes that it does not record conversations on this channel, handles messages in the secure transaction area, and deletes the conversation when the session ends. The company will gradually expand the feature in Meta AI chats and the Meta AI application offered on WhatsApp in the coming months. Side Chat with Meta AI will be available later with the same privacy technology.
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