Youtube is preparing to make an important update in advertising policies to make the monitoring experience on the platform more fluent. With the new system that will enter into force as of May 12, 2025, there will be significant changes in the advertisements shown in the middle of the videos. According to the company’s statement, in order to prevent advertising in the middle of the sentences or in the middle of action scenes, ads will be placed at more natural pause points. Thus, it is aimed to prevent users from breaking from content. Youtube will also automatically add new advertising points to old videos. Content producers will be able to disable these automatic additions.
This change in advertising settlement was shaped in line with the complaints of the viewers and feedback on user experience. For a long time on the platform, especially when long videos were monitored, criticism was made that the monitoring pleasure was divided due to the unexpected moments. With the new arrangement, Youtube aims to make viewers watch videos more fluently. At the same time, a new feedback tool was added to YouTube Studio to ensure that content producers can control advertising settlements more consciously. With this tool, content producers will be able to analyze whether the advertising points they choose are interrupted for the viewers.
What does Youtube’s new advertising settlement policy offer content producers?
This change by Youtube has some important advantages and potential risks for content producers. In the experiments conducted last year, the company found that videos that use automatic and manual advertising settlements together provide an average of 5 %more income compared to the only manual advertising settlement videos. Therefore, content producers are expected to use both manual and automatic settlements in the new system. On the other hand, another important point that Youtube emphasizes is that videos with advertising points that are considered as interrupted for viewers can bring less income. This may direct content producers to adapt to the new system.
Thanks to the new tool added to Youtube Studio, content producers will be able to analyze advertising points and revise manually if necessary. In addition, Youtube offers a direct option to content manufacturers, allowing them to completely disable automatic advertising settlements if they wish. However, in the new system, it is stated that closing the automatic advertising placement completely can reduce advertising revenue in some videos. At this point, content producers will need to carefully use the new tools offered by the platform when determining advertising strategies.
Changes in Youtube’s advertising policies are not limited to mid -advertising settlements. Towards the end of last year, the company also limited the authority to decide whether content producers would be skipped or whether advertising would be at the beginning and at the end of the video. Such changes show that the platform transforms advertising policy into a more central system. While the company tries to balance income models and user experience, it narrows the control area of the content producers to a certain extent.
This new arrangement of Youtube will have different effects for both viewers and content producers. From the point of view of the audience, the inclusion of ads at more natural pause points may positively affect the monitoring experience. For content manufacturers, the automatic advertising placement of the new system has the potential to increase revenues, but partially releasing control can lead to some concerns. In the coming months, the effects of this new system offered by Youtube on content producers and viewers will be seen more clearly.