There was a significant change in the habits of watching television in Türkiye. Vestel IoT According to the data shared by his team, Youtube was in front of satellite broadcasts for the first time in July and August 2025.
According to the data, Youtube’s share in the total viewing time increased to 43 percent. The share of satellite broadcasts remained at the level of 36 percent. Thus, for the first time on television screens in Türkiye, a digital platform was on traditional publishing. Monitoring preferences are now shaped in the direction of online services that offer more users to choose content.
VestelIt plays an important role in this transformation with its different platform options in the television market. Solutions such as Android TV, Google TV, Vidaa, Powerred by Tivo, Fire TV, Roku and Titan OS are offered to consumers. Thus, users experience a television experience that is shaped by personal suggestions and adapts to different monitoring habits. This structure shows that television has become a much more functional center, but not only a device that transmits broadcasting.
Vestel Marketing General Manager Duygu Badem Düzkçuoğlu, television is now considered as an ecosystem, he said. Stating that content diversity and platform wealth is at the center of today’s television experience, Difficulty, Vestel also announced that it has done collaborations with different platforms around the world. It was also stated that the company has become the preferred manufacturer of many brands in Europe.
Vestel IoT data coincides with global tendencies
The data offered by Vestel IoT are not limited to Türkiye. According to the 2025 reports of international research company Nielsen, Youtube ranked first in the third month of television in the USA. A similar picture is observed throughout Europe. While users’ demand for the freedom to choose content increases, the share of traditional television broadcasting is decreasing every year.
The information released by the regulatory institution in the UK in the United Kingdom shows that Youtube has prevented all television channels except the BBC. Linear publications, especially among young users, are rapidly falling. The prominent preferences in daily monitoring habits increase the weight of digital platforms. The fact that Türkiye is involved in this process clearly demonstrates the new function of television and the transformation of user expectations.