Yandex Türkiye, established in the country local server infrastructure made it possible to process data in Türkiye. In this way, users can reach Yandex services faster and more reliable.
New infrastructure, especially During high traffic periods It helps to maintain performance. The extraordinary intensity experienced on 4 September 2025 was an example. At 10.20 that day yandex.com.tr Searches made over the average five times. This density continued on both desktop and mobile devices for about one hour. Nevertheless, there was no disruption in the service and servers welcomed the traffic with its high access capacity. Thus, the importance of the load balance of local networks was once again revealed.
Alexander Popovskiy, General Manager of Yandex Türkiye and Yandex Search International CEO, said that traffic fluctuations are a natural part of the digital world. He also stated that these fluctuations can affect the user experience. Because local server infrastructure He stated that he plays a critical role. Popovskiy, the new system is designed to respond quickly especially in heavy periods, he said. In addition, he stressed that investment is not only a technical step. According to him, this development was also a concrete reflection of Yandex’s goal of becoming a long -term solution partner in Türkiye.
The company has gradually activated the new infrastructure and has been active in some local networks. Previously completed the registration process to the Personal Data Protection Agency (KVKK), Yandex Türkiye has fulfilled its obligations for data privacy and security. Users’ data is processed with the highest standards. This was further strengthened by the new infrastructure. Thus, a more advanced service was provided for users in terms of both security and speed.
Yandex Türkiye has strengthened its service with its local server infrastructure
The new infrastructure offers the opportunity to process users in Türkiye much faster. In addition, high accessibility and low delay times are provided. In addition, the system prevents performance loss during heavy periods. This approach contributes to the response to users’ needs more effectively. This investment of the company was an important step towards improving user experience. In addition, service continuity in the local market is guaranteed.
Popovskiy emphasized that Yandex did not see Türkiye as a market. He said that the company has produced solutions by analyzing local needs. Therefore, infrastructure investment was not only a technical regulation, but also an indication of a user -oriented approach. Fast and reliable access provided to users in Türkiye has moved further with this investment. Yandex’s steps in this area will be expanded in the coming period. This policy of the company stands out as an important development in terms of both productivity and security.