Global technology manufacturer Xiaomiis preparing to appear before users with a new product series in the Turkish television market. With this step, the company aims to take the television experience to a more advanced level both technically and functionally. The new series aims to reach a wide user base with different price ranges and screen sizes. In particular, improvements in display technology, processor performance and connection options will strengthen the brand’s position in the television category.
The television series that Xiaomi will offer in Türkiye aims to meet users’ expectations by adapting the brand’s global experience to the local market. However, it is noteworthy that the products are compatible with smart home systems. The company developed Artificial Intelligence-Powered Internet of Things ecosystemenables televisions to become the center of the home rather than just a means of entertainment. In addition, this system can connect simultaneously with smartphones, vacuum cleaners and sound systems. Thus, users have the convenience of managing all their devices from a single screen.
The new series will redefine the television experience in Türkiye
Xiaomi Türkiye Marketing Director Wang Bingstates that the new television series has an important place in the brand’s local strategy. The company aims to provide users with not only a high-definition viewing experience but also an integrated technology infrastructure. In addition, the image engine used in televisions offers a more vivid image by optimizing color accuracy and contrast ratios. In addition, improvements made on the software side of the products speed up menu transitions and simplify the user experience. In this way, users can benefit from a more fluid interface when interacting with the television.
Xiaomi was among the top five manufacturers in global television shipments by 2024. This data shows that the brand goes beyond just its identity as a smartphone manufacturer. On the other hand, the product range in Türkiye extends from robot vacuum cleaners to air purifiers and from smart cameras to kitchen appliances. Moreover in the wireless headset category It continues to lead the market as of August 2025. The company plans to strengthen this chain of success with its new move in the television segment.
since 2013 Artificial Intelligence Supported Internet of Things Working in the field of Xiaomi, today worldwide More than 900 million connected devices manages. In this context, the company averages 22.3% growth rate It catches. This expanding structure makes the user experience holistic by centering the concept of connected living. Especially the fact that television has become a part of this network embodies the brand’s smart home vision. Thus, Xiaomi aims to bring a new standard to the television market in Türkiye and transform users’ in-home technology habits.