X in iOS app link opening format Started redesigning. With the new design, when the user clicks on a link, they will now be able to view the link without leaving the post completely. With this change, the “Like,” “Reply,” and “Reshare” buttons below the post will remain visible. With this step, the company aims to increase the return rate of users to the post and maintain interaction. Thus, external links will not take the user away from the platform.
In the current system, when you click on the link, the web page opens full screen and the post becomes invisible. This structure is especially posts containing links It significantly reduced engagement rates. In the new design, the post will remain collapsed at the bottom of the screen, and the link will open at the top. The user will be able to like or reply to the post while viewing the link. In this way, interaction with the content will be continued without leaving the platform completely. According to X officials, this experience will also offer a more efficient sharing process for content creators.
The company is behind this regulation decrease in engagement rates He states that he wants to reverse it. There have been complaints for a long time that posts with shared links received lower access than other posts. This is explained by the fact that users leave the application after clicking the link and do not return. In the new system, the user will continue to stay in the application as the post remains visible at the bottom. Thus, content owners will be able to maintain the interaction potential of their posts.
Wants to increase user engagement on posts containing X links
This change is not limited to visual design only. According to Elon Musk’s statement, the company also introduced the content recommendation system. completely artificial intelligence based plans to make it happen. The new system will show users content appropriate to their interests by analyzing the meaning and context of the posts instead of the number of likes and responses. In this context, artificial intelligence named Grok will analyze millions of posts every day and feed the recommendation system. This approach can allow content to stand out based on its quality. In addition, accounts with low followers are expected to gain more visibility.
Elon Musk stated that existing rule-based algorithms will be removed within four to six weeks. In the new model, the quality of content will directly determine the overall flow of the platform. This method accounts sharing links It can also contribute to gaining an advantage in terms of access. Thus, X aims for users to experience both the link content and the original post together without leaving the application. Although the testing phase of this change is limited to iOS users for now, it is stated that it may spread to all platforms in the future.
This step by X emerged as a result of measurements made on user behavior. According to the company’s internal analysis, external link clicks were causing a significant portion of users to exit the app altogether. The new system aims to reduce this disconnect and increase the time users spend in the application. Especially for news organizations and content producers, this change means getting more feedback from linked posts. X management plans to make the arrangement available to a wider user base with the data obtained from the testing process.