While WhatsApp is the most popular messaging and communication platform in many countries, including Turkey, this is not the case in the US. However, this milestone seems to change in the coming period. According to the statement made by Meta, WhatsApp’s monthly active user count in the US has reached 100 million. It is also noted that 10 million of these 100 million users are in the state of Texas.
Meta seems to have received the reward for its move to increase WhatsApp’s popularity in the US with commercials featuring the cast of Modern Family, a popular series that ended in 2020. These commercials emphasized that messaging between iPhone and Android owners could be made easier with WhatsApp.
Meta also celebrated WhatsApp reaching 100 million monthly active users in the US in an interesting way. The company placed a green speech balloon, about 60 meters long, between the Apple and Samsung stores in the Americana shopping mall in Los Angeles. The balloon reads, “Message privately across devices with WhatsApp.”
WhatsApp has over 2 billion users worldwide
WhatsApp has over 2 billion monthly active users globally. In this respect, the number of 100 million users in the US can be considered low. However, it can easily be said that reaching such a level in its homeland is also important for Meta in terms of morale.