WhatsApp, spam messages It is working on a new shipping policy as part of the fight against. The platform plans to limit both individual users and businesses from sending too many messages to unknown numbers. With this application, messages sent without receiving a response will be included in a certain monthly quota. The final limit has not been determined yet, but testing has started in several countries.
The new system focuses specifically on the number of unanswered messages. Unless the user or business receives a response from the person to whom they sent the message, each message will be counted within the “monthly limit”. When this limit is exceeded, the person or business will not be able to send a message to someone new. As the limit approaches, WhatsApp will display a warning window on the screen and show the remaining rights. Thus, the user will be able to edit the sending behavior without being restricted.
WhatsApp officials state that the tests “will not affect normal users.” Average users are not expected to reach this limit. The goal of the restriction is to stop accounts that do mass marketing and people who send spam. It is reported that tests are being actively carried out, especially in markets with dense user bases such as India, Brazil and Indonesia. The platform plans to expand these tests to more countries in the coming weeks.
WhatsApp wants to reduce spam traffic with new message limitation
In recent years, WhatsApp has been criticized for the uncontrolled increase in marketing messages. The company introduced a marketing message sending limit for businesses in 2024. That same year, a system was tested where users could unsubscribe from messages from their business accounts. In 2025, a per-user quota was introduced for sending “broadcast messages”. Now, a new layer of control over individual message sending is being tested.
With the new application, WhatsApp will monitor not only businesses but also individual accounts that exhibit spamming behavior. In this context, potential spam behaviors are determined by analyzing message history, response rate and interaction level. If a user sends many messages to different people and does not receive a response, the system will automatically limit this account.
According to the company’s statement to TechCrunch, with this control mechanism, not only the number of messages but also the frequency of messages is monitored. For example, accounts that reach a large number of new numbers in a short time will receive warnings faster. WhatsApp states that such accounts imitate mass messaging systems. This method has recently been preferred to prevent the spread of fraud or fake campaign messages.
In addition, WhatsApp is expanding its anti-spam tools. Users can now stop messages coming directly from their business accounts using the “I don’t want this message” option. Additionally, the review of complained accounts has been accelerated. It was announced that in the first six months of 2025, 6.8 million accounts were closed globally due to spam activity.
It is estimated that the new system will change messaging habits. Businesses will have to develop more balanced communication strategies to reach their audiences. In particular, campaigns aimed at increasing the response rate will come to the fore in order to avoid being affected by this limit. For individual users, a noticeable decrease in the number of messages coming from unknown numbers is aimed.
It has not yet been announced when this change will become permanent on a global scale. Once the testing process is completed, WhatsApp will determine the final limit values based on the feedback. This new control that the company has brought to the messaging system aims to simplify the user experience and reduce unnecessary message traffic.