Vivo continues to expand its smartphone portfolio as we enter the last quarter of the year. The company’s new model, the X300 FE, has reached the final stage of entering the European market with the EEC certification it recently received. This development shows that the promotion process of the device is now gaining momentum. The success Vivo achieved with the X200 FE model introduced last year has also increased the expectations of the new model. Besides all these, the brand’s determination to maintain its claim in the middle segment attracts attention.
The existence of the new model was first recorded in the IMEI database. V2537 It appeared with the model number. The subsequent EEC certification gave a strong indication that the device would be available for sale in Europe. Such certifications usually occur shortly before the product’s launch date. Therefore, it is thought that the launch schedule of the X300 FE is now becoming clear. In addition, it is rumored that Vivo is working on a special exit strategy for European users.
Vivo plans to strengthen its position in the European market with the X300 FE
EEC certification is seen as one of the most important steps before the official announcement of the device. Although Vivo has not yet shared the technical details of the X300 FE, previous models of the series give some clues on this subject. The X200 FE was appreciated as a device that balances performance and price well. Therefore, the X300 FE is expected to continue the same line with more powerful hardware. In addition, it is thought that the brand may choose a processor that increases energy efficiency in this model.
It seems possible that Vivo will also make some changes on the design side. In particular, thinner screen frames and matte surface coating can give the device a more modern appearance. In addition, the AMOLED panel used in the previous model is expected to be preserved. But this time, the user experience can be improved with a higher refresh rate and brightness level. In addition to all this, it is predicted that Vivo will focus on software-based improvements in its camera.
In the X200 FE model, users were most satisfied with the battery performance. Therefore, it would not be surprising to see a more optimized battery management system in the X300 FE. However, this time Vivo aims to strengthen both performance and battery endurance at the same time. This may enable the device to provide a more balanced performance in daily use. In addition, the company is expected to offer a simplified software experience in the user interface.
There is no clear information about the launch schedule of Vivo X300 FE. Still, the certificates received indicate that the introduction may take place before the end of the year. In addition to all this, Vivo is expected to determine its pricing strategy more carefully, taking into account the competitive conditions in Europe. A balanced price-performance ratio becomes critical, especially to compete with powerful models from brands such as Xiaomi, Samsung and Realme. In this respect, Vivo’s move may reshape the competition in the middle segment.
There is a strong possibility that the price of the X300 FE will be at similar levels to the X200 FE. But considering Vivo’s hardware improvements and software updates, a small price difference won’t come as a surprise. In addition, it is also on the agenda that the device will be offered with different storage options in the European market. All this shows that Vivo wants to appeal to different user profiles. This strategy could be an important step towards increasing the brand’s awareness in Europe.
Competition in the middle segment is getting hotter day by day. Users now demand not only powerful hardware, but also long-term software support and energy efficiency. Vivo plans to respond to these expectations with the X300 FE. However, the brand’s offer of longer-term support in its update policies can also create trust for European users.