Türkiye’s leading internet providers Turknetrenewed his logo and introduced his new motto. The company updated its corporate identity with the phrase “Internet, Turknet”.
Turknet has been operating in the field of internet services since its establishment in 1996. Today, it provides services to over 1.3 million subscribers. It also reaches approximately 2.3 million households with its own fiber infrastructure. As the company approached its thirty years, it renewed its corporate identity. This step is in line with the vision of democratization of technology. However, this renewal is not only a visual update, but also an indication of the company’s future vision.
The new Turknet logo was created after an eight -month study. Purple tones in design symbolize the interest in technology. Dynamic forms represent the gigabit speed. Simple lines reflect a modern approach. In addition, Logo refers to Turknet’s libertarian and innovative character. These elements offer a visual integrity that is compatible with the brand’s 30 -year experience. Thus, the logo is not only aesthetic, but also a corporate meaning.
The updated corporate identity aims to respond to changing expectations in internet use. The internet is now at the center of daily life. Users want faster and uninterrupted connections. Research in 2022 revealed that Turknet is in a libertarian and innovative position. However, the company wants to transfer this position to a wider audience with its new identity studies. Thus, it aims to strengthen its place in the market.
Turknet introduced its corporate identity with advertising campaigns
New slogan “Internet, Turknet” as determined. This statement summarizes the vision of making the Internet unlimited and accessible. Quota, package or commitment limit without a single price service is offered. This understanding coincides with the idea that the Internet is a space that brings communities together and feeds creativity. In addition, Turknet supports the new brand identity with advertising campaigns. Campaigns allow this message to reach more users.
In this process, Turknet conducted corporate identity studies with Fol Studio. Consciouslab became the creative agency of advertising campaigns. These collaborations contributed to the introduction of the renewed visual language in a wider framework. Commercials were also published for the promotion of the new identity. The company’s new logo is offered with fiber infrastructure investments. Thus, the user -oriented vision becomes more visible. All these developments reveal that Turknet reflects its current identity to internet services.