Türkiye phone market targets 25 million units

Mıstaçoğlu Holding Chairman of the Board of Directors, Aydın Mıstaçoğlu, talked about the current scale of the Turkish telephone market and the issues facing domestic production on Bloomberg HT. According to Mıstaçoğlu, in Türkiye, approximately 14 million phones are sold, but considering the population, the market 25 million pieces It needs to approach the level. This difference directly affects users and domestic production targets, especially those whose phone renewal period is extended.

Mıstaçoğlu said that in developed countries, users change their phones approximately every 2 years, while in Türkiye this period goes up to 6 years. This picture shows that the renewal appetite in the market has weakened along with price pressure and purchasing power. The data shared by Samsung Türkiye in January indicates that the smartphone market will be in 2025. 12 million pieces It was revealed that it closed at the level of

AGM Technology factory in Tuzla is the main center of Mıstaçoğlu Holding on the production side. According to the information provided by Habertürk, the company has been operating since the second half of 2024. More than 1 million smartphones produced and produced a production value of approximately $400 million level.

The real test in domestic production is branding

Mıstaçoğlu stated that the current localization rate is approximately 25 percent and states that most of the parts come from abroad. Long story short, phone production in Türkiye can grow not only with assembly capacity, but also with customs processes, brand support and know-how transfer. If waiting periods of up to 15 days at customs are shortened, domestic brands will compete faster with global competitors.