Although Samsung is determined to maintain its leadership in the foldable phone market, the Galaxy Z Flip 6 and Z Fold 6 will be its followers, and it is said that there will be no major changes in the Galaxy Z Flip 7 and Galaxy Z Fold 7 models, which are expected to be released this year. There are signs that the South Korean technology giant will position these devices as improved versions of the previous generation. However, the limited innovations raise questions about how it will affect the company’s foldable phone sales.
According to the information obtained, Galaxy Z Flip 7 and Galaxy Z Fold 7 will have great similarities with the previous models in terms of design and hardware. Although some improvements have been made in areas such as hinge technology and screen durability, these changes are not expected to radically change the user experience. However, rival brands in the foldable phone market taking more innovative steps may challenge Samsung.
Progressive innovations are passed on to future generations
It is reported that Samsung prefers to leave radical changes in foldable phones to the next generations. Remarkable innovations such as larger screens, improved camera performance and new design approaches are planned, especially for the Galaxy Z Flip 8 and Galaxy Z Fold 8 models. On the other hand, it remains unclear how this strategy will be reflected in the sales of existing models. According to sources, Samsung aims to sell a total of 6 million units of the Galaxy Z Flip 7 and Galaxy Z Fold 7 models in 2024.
Looking at Samsung’s overall smartphone sales figures, it seems that the company has not reached pre-pandemic levels. The brand, which shipped 300 million devices in 2019, reached approximately 222 million sales last year. Despite this, the company’s target this year is 230 million devices. It is a matter of curiosity to what extent foldable phones will contribute to achieving these goals.
It is known that foldable phone users generally expect longer-lasting devices. However, the lack of groundbreaking innovations in the Galaxy Z Flip 7 and Galaxy Z Fold 7 models may cause users to postpone their device replacement decisions. On the other hand, existing technologies becoming more accessible may allow Samsung to gain new users in this field.
As a result, the Galaxy Z Flip 7 and Galaxy Z Fold 7 models stand out as devices that aim to support the sustainability of Samsung’s foldable device series. However, the lack of innovation is a factor that makes one question how the brand will maintain its place in the face of the rapidly developing dynamics of the market. This further increases expectations for Samsung’s next generation devices.