Spotify published regularly every year Loud & Clear He published the special part of his report for the first time. This report reveals the digital income structure of the music industry and the profits of local artists through Spotify. For a long time with global data Loud & ClearThis time, it was enriched with data specific to music professionals in Türkiye. The report, which was prepared with information for 2024, offers a new look for both the sector players and the public.
In 2024, Spotify made a payment of $ 10 billion to the music industry worldwide. This amount was recorded as the highest copyright payment between digital platforms to date. Most of the income is created by Spotify’s global user base, while the numbers described in Türkiye offer striking data. This reveals the effect of digital platforms on the local music industry more clearly.
The copyright of Turkish artists through Spotify exceeded TL 2 billion in 2024. This means that the expectations of both artists and producers in the digital plane are significantly met. Especially the fact that the number of artists who earn more than 1 million TL has increased almost three times in three years shows the momentum of digital transformation on the Turkish music scene. All these developments reveal that Spotify has become a serious income channel for local artists.
The rest rates of Turkish songs clearly reflect local interest
Spotify Türkiye’s daily ball 50 list of more than 90 percent of the pieces of 2024 belonged to Turkish artists. This rate can be interpreted as a continuation of local listener habits. The interest of Turkish listeners to Turkish songs stands out not only on species -based playlists, but also in individual preferences. The contents of the nearly 100 million playlist lists created throughout the year point to the permanence of this local choice.
Spotify’s data reveal that Turkish artists have reached an important audience not only in their own countries, but also abroad. In 2024, Turkish artists were included in more than 289 million playback list created by global users. 191 million of these lists were prepared by the audience from Germany, the US and similar markets. This painting shows that Turkish artists have reached an area of influence that exceeds the borders.
Especially in Turkish music, the Spotify platform stands out as one of the fastest rise in recent years. Compared to 2021, global royalties have increased by almost twice. On an annual basis, this increase was 37 percent. These rates reveal that Turkish songs have become important not only for Türkiye but also for global music listening habits.
Spotify attaches importance to personalized lists and editorial supports to bring artists together with new masses. In 2024, nearly 3,300 Turkish artists were included in the editorial lists such as Popt and NKVT. In the same year, the artists were discovered by the masses who listened for the first time in Spotify. These figures show the effect of the platform on music distribution in a concrete way.