You don’t have to completely disconnect from the internet to change viewing data preferences on your Samsung TV. Before Imaging Information Services with Interest Based Ads You can check the options individually. One concerns data about the content you watch on the screen, and the other concerns the personalization of ads. Turning off these preferences does not mean that the television stops all online data exchange.
In the Samsung TV privacy debate that has been on the agenda recently, different features can be gathered under the same title. However, automatic content recognition, applications’ own account histories and voice assistant permissions require different controls. The steps below are based on Samsung’s support documentation and user guides. Also read the description you see on the TV, as menu names may vary depending on model, country and software version.
1. First find the privacy menu on your TV
Press the Home button on the remote and open the Settings section. In the new menu layout Settings > All Settings > General & Privacy > Terms & Privacy Follow your path. Samsung’s 2026 European user guide points the way. The same guide also defines the Privacy Choices section on the home screen to manage the privacy preferences of the services.
If you can’t find All Settings or General & Privacy in the old interface Settings > Terms & Privacy check the path. Samsung’s e-Manual, which also covers the AU series, uses this shorter route. The production year of a model does not alone determine its menu after receiving an update. Therefore, do not assume that a single path applies to all Tizen versions.
2. Uncheck Viewing Information Services
In privacy preferences Imaging Information Services Search for the option. Name in English interface Viewing Information Services It is mentioned as . Remove or disable consent to the service; If the screen asks you to save the change, complete your selection. Then return to the same section and check that the confirmation remains off.
According to Samsung’s ACR statement, this optional feature creates unique signatures to recognize watched content. The company counts programs watched, viewing duration, personalized service ID and IP address of the device among relevant data. Samsung states that the user can turn off this service from the settings. The process here is the method of withdrawing the tracking information permission provided by the company; It is not a measurement that indicates that all network traffic has been interrupted.
3. Turn off personalized ads separately
on the same screen Interest Based Ads Find the option and remove this confirmation if you do not want it. Samsung’s Turkish account information text explains that this preference can be changed via Settings > Terms and Privacy or Settings > General and Privacy > Terms and Privacy. You can see the name Interest-Based Advertising or Interest-Based Advertisements in English menus.
This process does not completely remove ads. Samsung Türkiye’s Smart TV statement states that general ads can be shown even if the user opts out of interest-based ads. Therefore, seeing an ad on the home screen does not in itself prove that the change has not been registered. It is necessary to distinguish between ad personalization and ad display.
4. Don’t confuse resetting the advertising ID with turning off permission
In the privacy menu of your television Reset PSID or Reset PSID If there is an option, you can also consider it. Samsung’s UK advertising notice dated July 1, 2026 explains that when the PSID is reset, tracking and usage information is unlinked from the previous ID. This regional document also states that the TIFA advertising ID has been reset; Check the options offered on your device from its notification.
Resetting the ID is not a replacement for turning off personalized ads consent. It does not mean that you have deleted all historical data. If your goal is to opt out of ad personalization, check the consent in step three separately. You should also look at the account settings of the video applications you use for the viewing history and ad preferences of that service; The television menu does not manage all preferences for these accounts.
5. If the menu is grayed out, do not reset the TV immediately
When you cannot select a setting, first exit the open video application and return to the home screen. Samsung’s support document regarding grayed out menus says that some options may not be available depending on the input used, the connection, or the application remaining open in the background. This general explanation does not indicate that every Privacy Options issue is caused by the same cause.
If the Privacy Options shortcut does not open, try the Terms and Privacy path in step one. If the menu does not appear at all on your device, consult the model’s specific manual. Don’t start by resetting Smart Hub just to change optional tracking or advertising permission. Canceling the Smart Hub service agreement is separate from optional permissions and may impact access to smart services.
6. Remember that cutting off the internet is a broader decision
If you completely disconnect the television from the network, the device cannot access online services. In this case, you will give up functions such as the television’s own broadcast applications and updates over the internet. Turning off optional ACR or advertising permission will not disconnect the Wi-Fi or Ethernet connection on its own.
If you choose to use the television offline, simply unplugging the Ethernet cable may not be enough; Also check the registered Wi-Fi connection. Using an external streaming device over HDMI does not eliminate the data preferences of that device and its applications. A more controlled path is to first review the two basic permissions and then decide which online functions you want to use.