As of May 2025, Samsung has reached the highest sales share in Türkiye OLED TV market. According to GFK data, the company achieved a share of 48.7 percent in menstrual basis and 46.78 percent in turnover. With these rates, Samsung became the market leader in OLED TV category.
Samsung OLED TV Products were presented to the consumer with the introduction of new artificial intelligence -backed models at the beginning of 2025. The May 2025 results announced by the GFK reveal the market effect of these new models numerically. Since 2005, the company, which has been in the first place in the global TV market and since 2016, has been leading its leadership to different categories. In the rise in the OLED segment, user priorities such as large screen, image quality and model up -to -date were effective. It was decisive that consumer tendencies were found directly in the company’s share in this category in the local market.
According to the statement of Samsung Türkiye CEO Jeff Jo, the new generation OLED models Vision AI An approach called called is adopted. Thanks to this structure, television plays a central task beyond the imaging function. New models automatically regulate sound and video settings according to the type of content. Thus, without the user intervention, a suitable monitoring experience can be offered to the stage. The rapid acceptance of this system developed in the Turkish market contributed to Samsung’s OLED leadership.
Samsung OLED TV models were developed to improve game and viewing performance
On new television models NVIDIA G-sync Supporting compatibility and renewal speeds up to 165 Hz Motion XCelerator technology. These features aim to offer clearer and fluent scenes, especially when playing screen tears and delays. AI Auto Game Mode With the type of game, sound and video settings can be optimized in real time. Thanks to this system, users can experience game experience in appropriate stage conditions without having to make manual settings. Moreover Game Bar The interface allows players to reach the settings without stopping the game.
On Samsung’s OLED TV models Glare free The feature reduces reflections and provides clear images in different lighting conditions. This technology was presented in 2025 on OLED and Neo QLED models. Reflected on the leadership rates in Türkiye, these equipment were among the reasons for the preferred products in terms of game experience and general use. The increase in the company’s GFK data, the market share increase in the first five months of the year, follows a course compatible with the sales volume. In line with these data, Samsung became the most preferred brand in Türkiye in the OLED TV segment.