The competition between Samsung and Apple continues not only with products but also with advertisements. Finally, Samsung came up with his new advertisement titled “No shirts, no problem”. This ad transfers the practical solutions that Galaxy AI can provide in daily use to the audience in a humorous style. The restrictions experienced by iPhone users are highlighted throughout the scenes.
The short film is constructed through two friends chatting at the pool. Galaxy Z Fold 7 owner wants to share a naked photo. The iPhone user is trying to close his chest with different objects such as paper and leaves to find solutions to this situation. However, every experiment is inconclusive and a fun picture emerges. Thus, the audience is directly directed to Samsung’s artificial intelligence -supported solutions.
Samsung Galaxy AI solves daily problems in creative ways
At this point, the “Sketch to IMAGE” feature of the Galaxy Z Fold 7 comes into play. The user draws a simple shirt on the photo. Artificial intelligence transforms this drawing into a realistic outfit in a few seconds. In addition, visual is gaining naturalness that can be shared on social media. Thus, Samsung’s solution makes the lack of iPhone more pronounced.
At the end of the ad, “Can your phone do this?” The question is coming. This question is a challenge directly directed to iPhone users. On the other hand, the desperation of the iPhone owner’s desperation, the phone is further emphasized. This scene strengthens the humorous effect of advertising. All this fiction introduces the features of Galaxy AI in a fun and understandable language.
The release date of the advertisement also draws attention. Apple’s iPhone 17 series for a short period of time to introduce such an ad sharing is meaningful. Samsung shows that artificial intelligence features can already be used on existing devices. Despite this, Apple is known to be preparing to make new moves in this field. Despite everything, the desire to emphasize that Samsung is ahead is clearly felt.
Advertising wars between Samsung and Apple often came up in the past. Sometimes the headphone jack, sometimes the charging adapter was the subject of discussions. But this time the focus of competition was artificial intelligence. This clearly reveals the direction of priorities in the world of technology. It is seen that brands are now trying to stand out with software and services rather than hardware.
This advertisement, where Galaxy AI is located, also shows that Samsung offers a different style in its user approach. The company focuses on problems of small but important in daily life. It proves that artificial intelligence can bring simple and fast solutions to these problems. In addition, the humorous language of the advertisement easily attracts the audience’s attention. From the point of view, this approach offers both an informative and fun experience.
It is predicted that artificial intelligence investments will increase on the Apple side. New iPhone models will be more prominent artificial intelligence features will come to the fore. Nevertheless, it remains unclear when these features will reach the user. Samsung is trying to get an advantage by presenting this experience on existing devices. In addition, it is noteworthy that competition concentrates around software -based solutions.