South Korean technology manufacturer Samsung, according to IDC’s 2025 second quarter report Leadership in Android Tablet Market took it. The company, during this period 7.2 million pieces by sending a tablet 18.7 % has reached its market share.
Apple, 12.7 million units iPad It took the first place in the global tablet market with its sale. This amount of sales 33 % corresponded to the market share. The South Korean manufacturer is the sales of the same period last year 4.2 % increased. Despite this, the market 13.1 % The growth caused a small decline in the company’s market share. In the Android ecosystem, it maintained its first place.
Projects in Latin America were effective in this increase in sales. In addition, distribution channels were expanded in the Middle East and Europe. In the last quarter 6.9 million pieces The manufacturer selling tablets sent 0.3 million more devices in this quarter. This rise enabled the brand to be more powerful in different markets. However, the general growth of the market was reflected in other brands.
| Company | 2Ç25 shipment (million) | 2Ç25 market share | 2Ç24 shipment (million) | 2Ç24 market share | Annual growth |
|---|---|---|---|---|---|
| 1. Apple | 12.7 | 33.1% | 12.4 | 36.6% | 2.4% |
| 2. Samsung | 7.2 | 18.7% | 6.9 | 20.3% | 4.2% |
| 3. Lenovo | 3.1 | 8.2% | 2.5 | 7.4% | 25.0% |
| 4. Amazon.com | 3.1 | 8.0% | 1.0 | 3.0% | 205.0% |
| 5. Xiaomi | 2.8 | 7.4% | 2.0 | 5.9% | 42.0% |
| Others | 9.4 | 24.6% | 9.1 | 26.8% | 3.6% |
| Total | 38.3 | 100.0% | 33.8 | 100.0% | 13.1% |
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Source: IDC Worldwide Quarterly Personal Computing Device Tracker, August 7, 2025 (Pre -Results; United Company appearance only for the current quarter, Million of shipments). |
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Galaxy Tab S11 Series will be introduced in a short time
New Galaxy Tab S11 The series is expected to be introduced at the end of August or at the beginning of September. In the series Galaxy Tab S11, Galaxy Tab S11 Ultra and more affordable Galaxy Tab S10 Lite Models will be included. Battery capacity will be increased in new devices, processor performance will be improved and storage options will be diversified. Thus, it is aimed to reach users in both the high level and the middle segment.
Galaxy Tab S11, 12 GB RAM128/256/512 GB storage and 8.160 mAh battery will come with. Galaxy Tab S11 Ultra MediaTek Dimensity 9400+ processor in the model, 12 or 16 GB of RAM and 11,600 mAh battery will be found. In the front camera design, a single sensor will be preferred and the frame will be thinned. In addition, 45 W will provide fast charging support.
Entry Level Model of the series Galaxy Tab S10 LiteExynos will be available with 1380 processors and 6 GB of RAM. Device, 128 GB storage, 8.000 mAh battery And 45 W will offer fast charging support. Color options were determined as gray, silver and red coral. This model will stand out as an affordable alternative.
The company is expected to offer its new tablet series to the global market at the same time. This step will contribute to its powerful position in the Android tablet market and allow you to reach different user groups.