Technology
Danish Kapoor
Danish Kapoor

OpenAI tests new ChatGPT-based search tool NLWeb

OpenAI is working on a new search tool that will integrate artificial intelligence-supported ChatGPT technology into different sectors. This tool, called NLWeb (Natural Language Web), was designed to allow users to get information by asking questions in natural language. The company has introduced this solution, which is currently in the prototype stage, to brands operating in the travel, retail, real estate and food sectors. Big names like Conde Nast, Redfin, Eventbrite and Priceline are among the first companies poised to integrate ChatGPT’s search capabilities into their products and services.

This move is a new step for OpenAI, which competes with Google’s artificial intelligence tools. Google had begun to offer services for shopping, travel and other user needs by integrating its Gemini AI tools into its search engine. However, OpenAI aims to challenge Google in this field with NLWeb. The company’s new tool aims to offer features that will improve user experience, such as not only information search but also product discovery on brand sites.

On the other hand, ChatGPT’s growth data also supports this competition. As of October 2024, ChatGPT reached 3.7 billion monthly visitors, surpassing Google Chrome’s 3.45 billion visitors. These statistics show that OpenAI could become a serious player in the search engine and browser market.

OpenAI’s Internet browser plans

With the introduction of NLWeb, the possibility of OpenAI developing its own browser also came to the fore. It is stated that the company is considering creating an alternative to Google’s dominance in the browser market, but this project is still at an early stage. Interestingly, Google has also recently been under pressure from the US Department of Justice to reduce its dominance in the browser market. If Google is forced to separate its Chrome browser unit, this could create a significant opportunity for new players like OpenAI.

OpenAI also attracted attention with the real-time search feature it integrated into ChatGPT in recent months. This feature allows users to instantly receive information such as sports results, current news and stock market data. Now, the company plans to take the user experience even further with NLWeb and aims to create a comprehensive ecosystem by offering artificial intelligence-supported search solutions to brands in different sectors.

This step taken by OpenAI with NLWeb can be considered as both a new direct challenge to Google and the beginning of a new era in artificial intelligence-supported search experiences. How the competition will take shape will depend on how quickly and successfully OpenAI implements this project.

Danish Kapoor