OnePlus made an ambitious introduction in this segment with the first foldable phone on the market in 2023. However, the expected developments in the company’s foldable device strategy surprised technology enthusiasts. The OnePlus Open 2 will not be released this year. This decision shows that the company has reassessed its plans in the foldable phone market.
OnePlus Open Product Manager Vale G., said in a statement that the brand is not withdrawn from the foldable device market, but they want to focus more on innovation before releasing a new model. Vale G., “As OnePlus, our basic strength and passion is to set new standards in all product categories and force the current situation. We carefully evaluated the timing on foldable devices and decided not to launch a new foldable phone in 2025. ” He said.
This description also concerns the users of the existing foldable device of OnePlus. The company said it will continue to offer regular software updates and security patches for OnePlus Open. This shows that the brand continues its commitment to protecting user experience.
The OnePlus Open was released as a version of the Oppo Find N3, which was offered to the global market. With Oppo introduced the Find N5 in China earlier this year, OnePlus Open 2 was expected to be in the international market. However, this decision of OnePlus shows that the brand has changed its strategy in the foldable device market.
In the foldable phone market, the competition of big players such as Oppo, Samsung and Google is increasing. Especially Oppo offers remarkable innovations with the Find N series, while Google has entered this area with the Pixel Fold series. OnePlus’s decision not to produce a new foldable model arouses curiosity about how the brand will follow a strategy in the future.
OnePlus Open 2 Gap can be filled with Oppo Find N5
OnePlus’s decision not to remove a new foldable device this year reinforces the likelihood of Oppo’s Find N5 in markets other than China. Oppo Find N5, which will be introduced on February 20, draws attention with its Snapdragon 8 GE 3 processor, Hasselblad -supported triple camera system and 5,700 mAh battery capacity.
The fact that OnePlus does not offer a new model this year means that the company can use its resources and R & D studies to develop a stronger foldable model. In the world of technology, brands began to adopt a longer -term innovation strategy instead of making a new model every year. OnePlus is thought to adopt this approach and focus on offering a more competitive and innovative foldable device.