Huawei Turkey announced the appointment of Wan Fei as Country Manager of the Consumer Electronics Group. Wan Fei will be responsible for all of the company’s Turkey operations in the consumer electronics category.
Wan Fei has been appointed as the new Country Manager of Huawei Turkey Consumer Electronics Group, while Allen Yao, who has held this position since June 2021, will continue his career at Huawei as Vice President of Devices Europe. During his tenure, Yao significantly improved Huawei’s position in the Turkish market with strategic initiatives and product innovations. He strengthened the brand’s presence and reputation in the local market by expanding its product range, especially in the areas of laptops, tablets and wearable technology.
Huawei Türkiye showed high performance during the Allen Yao era
Allen Yao has undertaken many successful projects that have increased Huawei’s market share in Turkey. Yao has attracted attention with his health monitoring features and stylish designs, especially with the Watch GT series of smart watches. These devices have been on the market in line with European health trends by supporting users’ physical and psychological well-being.
Huawei has once again demonstrated its determination to bring cutting-edge technology to the local market by launching new models such as the Pura 70 Series in Turkey. The company’s latest products have attracted great interest in Turkey, reinforcing Huawei’s leading position in the consumer electronics market.
Wan Fei has been working at Huawei for over 15 years. Prior to his Turkey assignment, he held important roles as the President of Huawei Consumer Products Business Group and the Director of Huawei China South Region in Guangdong, one of the economically strong provinces of China. Fei will bring his experience in brand building, marketing, retail and sales management to Turkey.
Wan Fei aims to continue the company’s success in the local market by transferring Huawei’s global know-how and experience to the Turkish market. He will also work to increase customer satisfaction and strengthen its position in the market with innovative products. Commenting on his new role, Fei thanked Allen Yao for his significant contributions to the consumer electronics segment in Turkey. Fei emphasized that Huawei will continue to contribute to the development of Turkey’s information technologies and is determined to provide the highest quality, innovative products and services.
Huawei Turkey has been serving consumers in Turkey for over 23 years. Wan Fei stated that he believes this special experience will create new success stories and that the company is determined to add value to the Turkish IT market with its entire ecosystem and to maintain consumer satisfaction at the highest level.