Netflix, Argentina Making Science Fiction Series The Ethernautfor the first time in productive artificial intelligence and announced that he used the visual effect scene prepared with. The company announced that the building demolition scene in Buenos Aires was completed faster and faster than traditional methods.
Speaking at the meeting where Netflix shared the second quarter results of 2025, Eş CEO Ted Sarandos, The Ethernaut‘Visual Effect scene 10 times faster than traditional VFX vehicles said it was produced. Sarandos said that thanks to this speed, scenes that were not possible due to budget restrictions can be added. In the scene in question, the demolition of a building in Buenos Aires is depicted and all of them were created with productive artificial intelligence vehicles. According to Sarandos, the creative team chose this method not only for faster production, but also for more accessible production processes. In addition, this step enables creative teams to reach more options during the production phase.
Netflix Recently his interest in artificial intelligence technologies It did not limit only production to production and started to apply in different areas. Which he added to his mobile application last May Speech -based search systemallowed audiences to find more easily content. Thanks to this system, users can search for film or series suggestions with natural expressions such as “something fun” or “dance -themed stories”. Besides the company Personalization of advertising content It plans to benefit from productive artificial intelligence and tests developing special advertising backgrounds for specific series. In this context Stranger Things Visual themes associated with popular series can be used.
In the background of Netflix’s decision to use productive artificial intelligence Expanding technical limits of low -budget productions It is stated that the target is. The Ethernaut These technologies come to the forefront in order to improve the quality of visual effects in series with more modest budgets. Although Netflix executives make this development as a positive progress, the use of artificial intelligence brings discussions throughout the sector. Especially the concerns of the player and screenwriter troops came up in last year’s strikes. How the content produced with artificial intelligence will create a balance in terms of creative rights and job security will be clear in the coming period.
Netflix chose productive artificial intelligence for both cost and speed advantage.
Netflix’s productive artificial intelligence move does not only provide the advantage of producing stage in a short time, but also reduces costs significantly. Company, The Ethernaut He stated that it would take longer to produce the demolition scene in the series by traditional methods and will exceed the budget. Nevertheless, visual effects artists are approaching such technologies with the possibility of changing the roles of creative teams. With the expansion of the usage areas of productive artificial intelligence in production processes, copyrights and sectoral regulations are expected to remain on the agenda. It is seen that the company’s new applications will become more widespread, especially in medium and low -budget productions. Netflix emphasizes that it will evaluate productive artificial intelligence solutions in the future in the future.