Danish Kapoor
Danish Kapoor

Meta is testing cross-sharing between Instagram and Threads

Meta is testing a new way to increase engagement in Threads via Instagram. The company is now testing the ability to cross-post photos from Instagram to Threads. The social media giant confirmed the experiment after several Threads users noticed the setting popping up on Instagram.

At this point, it is worth noting that Threads is not currently accessible from Turkey.

Cross-sharing from Instagram to Threads is optional, according to the company, but users can also opt to have all new photo posts automatically shared to their Threads account.

The social media giant is testing a number of features to boost the growth of Threads, which currently has 150 million users. The company has also experimented with cross-posting from Facebook to Threads, promoting Threads posts directly in their Facebook and Instagram feeds regardless of whether they use the app or not.

Meta encourages creators to be more active

The company is also encouraging creators to be more active on the app. Meta offers creators bonuses for high-performing posts on Threads.

Danish Kapoor