A new restriction has been commissioned for users who want to broadcast live on Instagram. Now just publicly And At least 1000 followers Accounts will be able to start live broadcasts; Hidden profiles and small accounts will not be able to use this feature.
Meta put this change into practice without announcement. When users tried to start a live broadcast, they learned new rules with the warning message on the screen. “You need an account that is open to everyone to use this feature and has at least 1000 followers” warning, especially in terms of content manufacturers appealing to small masses. No detailed explanation was made as to why the company made this decision. In a short statement to TechCrunch, only the purpose of improving the monitoring experience was satisfied.
Instagram live broadcast feature was opened to all users in 2016. Regardless of the number of followers or account privacy, everyone was able to broadcast live. However, with this new decision of Meta, this freedom of access was significantly narrowed. This directly affects users who are new and try to create their community. The implementation of the decision may cause users to change their existing content plans.
Live broadcast on Instagram can now be used only by high -access accounts
Live broadcast infrastructure, high bandwidth and a system that requires server support. According to Techcrunch’s analysis, in this decision of Meta The number of audiences is low It was also effective. The company may not have found economically sustainable to provide technical support to low interactive publications. Although this assessment is not included in the official statement, the timing and content of the change strengthens this possibility. It is estimated that only 13 %to 26 %of the 2 billion accounts on the platform exceed 1000 followers. This means that approximately 1.7 billion users cannot access the live broadcast feature.
Tiktok A similar limit had begun to implement before. Instagram’s step in this direction can also be considered as part of the general trend in the sector. Both platforms prefer to make live broadcasts through higher interactive accounts. Thus, while system resources are used more efficiently, it is aimed to increase the monitoring experience. Nevertheless, this approach leads to small content producers to lose an important vehicle in the growth process.
This restriction also points to a significant change in Instagram’s approach to content producers. Many features that have previously been open to new beginners are now connected to certain criteria. Similar limitations also draw attention to Reels, store connections and badges. With this development, the Instagram live broadcast feature has become a vehicle that only a certain audience could access. More explanations are expected from the company.