LinkedIn has started rolling out a new artificial intelligence feature that allows users to search for people on the platform with more flexible and descriptive expressions. Now users can click not only by typing a specific name, title or company name; will be able to perform searches with descriptive expressions that go beyond this. For example, “Boğaziçi graduates working in the entertainment industry” or “Who can help me with a US work visa?” Searches can be made with queries such as.
This new search function, based on artificial intelligence, will analyze the expression written by the user with natural language processing technologies and list the most suitable results. According to the information provided by Rohan Rajiv, Senior Director of Product Management at LinkedIn, the system not only ranks the profiles that best match the query; It also prioritizes results by taking into account the degree of possible connection with the user and its relationship to the search.
LinkedIn makes it easy to make deep connections
In May 2025, LinkedIn launched its artificial intelligence-supported job search feature, which helps users find suitable postings for the job they dream of. It can be said that the new person search function is a continuation of this artificial intelligence-based transformation process. Users will now be able to more easily find people from whom they want to get sectoral information, seek help on certain issues or with whom they would like to establish potential business connections.
This innovation provides great convenience, especially for users with a wide and heterogeneous connection network. Because profiles that may be difficult to reach with traditional search methods become more visible with such natural language-based queries. Personalized presentation of search results both improves user experience and has the potential to increase in-network interaction.
The new people search feature is currently only available to Premium subscribers in the US. However, LinkedIn officials state that this feature will be available to all users in the coming period. In this context, it is anticipated that artificial intelligence will be more integrated into the processes of managing users’ digital professional identities and establishing connections.
The platform’s efforts to bring artificial intelligence to different areas of use attract attention. It seems that LinkedIn is trying to make the professional social networking experience more intuitive and interactive with such natural language processing-based features. On the other hand, these developments also redefine the impact of artificial intelligence on social networks. It is evaluated that LinkedIn may apply similar features to areas such as content discovery, learning modules or talent matching in the future.