Kodak, after a long break Kodacolor 100 And Kodacolor 200 introduced two new colors. Company, these movies For the first time with the distribution model directly Since his separation in 2012, he has put an end to his joint distribution process with Kodak Alaris. This step shows that Kodak aims to re -control the production and sales chain. With the introduction of new products, the company aims to increase its production capacity and maintain its supply balance in the film market.
Kodak is not a completely new type of film, Kodacolor series in its promotion, Sub -brands of existing film structures as defined. Because Kodacolor 100technically ProIMAGE 100‘to, Kodacolor 200if ColorPlus 200is thought to be based on. Movies, 35 millimeters in format and 36 -posed rolls. Both movies saturated colors, thin grain structure and wide exposure tolerance is characterized by. Kodak positioned this series for both new photographers and users who want to maintain analog film experience at affordable costs.
Company Rochester, New York The production line investments in its facility stand out as an important factor in this decision. At the end of 2024, Kodak carried out extensive modernization works at his facility and took production for a short time. As a result of these investments, film production capacity was increased, distribution times were shortened and the supply chain was strengthened. Thus, the company had the opportunity to respond faster to increasing film request. In addition, thanks to direct distribution, vehicle costs are expected to decrease.
Kodak balances in the production and distribution process again
After the restructuring in 2012, Kodak was distributing the film through Kodak Alaris. However Increased film prices above 50 percent in recent yearsusers had made it difficult to access. With its new distribution model, the company aims to limit price fluctuations and establish a more stable market structure. Kodacolor 100 And Kodacolor 200price of the United States and Canada at the sales points about 9 dollars as determined. This level is expected to offer an accessible option for users who are interested in analog photography.
Movies are currently abroad B&H, Cinestill And Unique photo such as retail stores. The direct distribution decision of Kodak also allowed it to establish shorter supply chains with retailers. This helps the products to reach wider areas faster. The company plans to enter the European market in the coming months. Thus, Kodak takes steps to strengthen his position in the global film market years later.
In addition to all these, Kodak is in production processes New chemical mixtures that increase energy efficiency And Waste reduction applications It also works on it. In this context, the methods developed are expected to contribute to the reduction of environmental impacts and to reduce production costs. The company aims to sustain the market with these technological investments when analog photography became popular again.